John Miller

Commander
DISC Type : D

Chief Financial Officer & Co-owner at Traction

London, England, United Kingdom

Overview

As the Co-owner and CFO of Traction, he specializes in demonstrating how brand perception translates into tangible commercial value and financial performance. A graduate of Durham University, he is deeply involved in fundraising and defining SaaS KPIs. He also serves as a columnist for Marketing Week and a fractional CFO for high-growth startups.

He has a profound passion for brand, not just from a marketing perspective but for its ability to create measurable financial results like pricing power and customer loyalty. This interest bridges his professional expertise in finance with the creative and strategic world of brand building.

Unique Fact: He is a CFO who writes a regular column for Marketing Week, breaking down the financial success behind well-known brands.

Personality Overview

Very Quick

Strong-Willed

Impact-Driven

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. More than the product, they care about the effectiveness of the product.

Topics They Care About

Brand's Commercial Value
Focuses on turning brand perception into measurable performance, helping finance and marketing departments speak the same language.
Financial Storytelling
Frequently analyzes and writes about the revenue, margins, and commercial strategies behind the success of major brands like Five Guys, McLaren, and Jaguar.
SaaS Growth Metrics
As CFO of an AI SaaS platform, he is responsible for defining, reporting, and fundraising based on key performance indicators.

Media Appearances

John has no verified media appearances

Work History

2-2023
Chief Financial Officer & Co-owner at Traction
9-2025
Columnist at Marketing Week
9-2023
Strategic Financial Advisor at Xtremepush
11-2024
Strategic Financial Advisor at BOSS IT
1-2024
Board Advisor at LOI | Global Creator Marketing Agency

Education

2004 - 2007
Bachelor of Arts (BA) from Durham University

More Information

Social Presence :

Prographics :

Exp : 2 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Financial Officer & Co-owner at Traction
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can take decisions very fast if you manage to convince them.
  • Can John take some risk or not?

  • The risks don’t matter much to them.

You And John

Personality Compatibility


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