John Miller
Login to view DISC.As the Co-owner and CFO of Traction, he specializes in demonstrating how brand perception translates into tangible commercial value and financial performance. A graduate of Durham University, he is deeply involved in fundraising and defining SaaS KPIs. He also serves as a columnist for Marketing Week and a fractional CFO for high-growth startups.
He has a profound passion for brand, not just from a marketing perspective but for its ability to create measurable financial results like pricing power and customer loyalty. This interest bridges his professional expertise in finance with the creative and strategic world of brand building.
Unique Fact: He is a CFO who writes a regular column for Marketing Week, breaking down the financial success behind well-known brands.
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DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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