Rashda Rehman

Supporter
DISC Type : s

Head of all age CHC at NHS Birmingham and Solihull ICB

Bradford, England, United Kingdom

Overview

Rashda Rehman is the Head of All Age Continuing Healthcare at NHS Birmingham and Solihull ICB. With an extensive background in NHS Commissioning and a Masters in Leadership from the University of Bradford, she is an expert in change management, clinical operations, and enhancing patient outcomes.

Outside of her professional life, Rashda is proud of her British Pakistani heritage and is an advocate for womens empowerment. She has an active interest in outdoor activities, specifically organizing and participating in womens hiking groups, and values building strong community connections.

She is deeply connected to her roots, growing up in the vibrant and diverse city of Bradford.

Personality Overview

Calm

Procedural

Slow To Decisions

They are motivated by the potential impact of their decision on the organization.  They are unlikely to become strong champions as they don't prefer pushing other people. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Healthcare Leadership
Her career progression to Head of All Age CHC and her MSc in Leadership and Change Management highlight her focus on leading healthcare initiatives.
Change Management
This is a core skill listed in her professional summary, indicating her expertise in navigating organizational transitions within the NHS.
Patient Outcomes
Her professional summary explicitly states her dedication to enhancing patient outcomes, a primary driver in her work.

Media Appearances

Rashda has no verified media appearances

Work History

9-2025
Head of all age CHC at NHS Birmingham and Solihull ICB
1-2024 - 9-2025
Senior Clinical Operations manager at West Yorkshire Health and Care Partnership, an integrated care system
7-2021 - 9-2025
Clinical Operations Manager at NHS Calderdale Clinical Commissioning Group
6-2021 - 9-2025
Operations manager physical disabilities at NHS Calderdale Clinical Commissioning Group

Education

9-2016 - 9-2019
Master's degree from University of Bradford

More Information

Social Presence :

Prographics :

Exp : 4 Location : Bradford, England, United Kingdom Job Level : Mid-senior Designation : Head of all age CHC at NHS Birmingham and Solihull ICB
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Insights For Selling To Rashda

During A Call Or A Meeting

DO's

  • If possible, connect them to existing customers
  • Talk about refund and cancellation policy if the need arises
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Avoid saying anything that sounds like a risky proposition
  • Don’t keep pushing them for a straight answer, just make your own conclusions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rashda is

  • Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.
  • Will you ever get a clear answer from Rashda

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Rashda move?

  • They do not like to rush and can be quite slow in their decision making.

  • Can Rashda take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Rashda

Personality Compatibility


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