John Nelson

Enthusiast
DISC Type : i

Chief Executive Officer at CHIK'N

Greater Oxford Area, United Kingdom

Overview

John Nelson is the CEO of Chicken Shop, leveraging extensive experience from leadership roles at Nandos UK, MOD Pizza UK, and Dixons Retail. He is focused on brand growth and operational excellence, currently spearheading a significant expansion for Chicken Shop across London with plans for national and European growth.

There is no publicly available information regarding Johns personal life or hobbies.

He once catered for a Beyoncé event, supplying over £2, 000 worth of food from Chicken Shop for her pop-up event in London.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

Brand Expansion
He is leading an ambitious growth strategy for Chicken Shop, aiming for 70 UK sites and exploring international expansion into Europe.
Premium QSR Market
He focuses on elevating the quick-service restaurant (QSR) experience, aiming to position Chicken Shop as a premium, "fast casual meets QSR" brand.
Menu Innovation
Emphasizes staying relevant and exciting through continuous product development, including collaborations with Michelin-starred chefs and introducing new flavor profiles.

Media Appearances

Chicken Shop: 'We're going at a rate of knots' | Interviews. Featured in MCA Insight

See Now

Latest opening: Chicken Shop - Restaurant Online. Featured in Restaurant Online

See Now

Work History

5-2021 - 4-2022
Chief Executive Officer at CHIK'N
4-2021
Chief Executive Officer at Chicken Shop
12-2015 - 5-2021
MOD PIzza C.E.O. UK at MOD PIZZA UK
1-2011 - 12-2015
Operations Director at Nando's UK
1989 - 2010
Central Operations Director at Dixons Retail

Education

Education details unavailable from Parkhall high school

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Oxford Area, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at CHIK'N
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Speak from experience about success that the product has seen with other customers
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from John

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can John take some risk or not?

  • If it seems really necessary, they can take small risks.

You And John

Personality Compatibility


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