John Nicklin

Enthusiast
DISC Type : i

Director of Sales and Marketing at Sorce intranet software

Newbury, England, United Kingdom

Overview

John is the Managing Director at Sorce, with over two decades of experience dedicated to delivering effective, business-focused intranet solutions. His background includes sales and marketing leadership, and he studied Mechanical Engineering at Staffordshire University, focusing on creating systems with people at their core.

Outside of his professional commitments, John is an active individual who enjoys spending his leisure time playing golf and skiing. These pursuits suggest a passion for precision, strategy, and the outdoors, complementing his professional focus on well-designed business solutions.

John has spent over 20 years at Sorce, guiding the companys focus on creating intranets that solve real business challenges.

Personality Overview

Consensus Focused

Amiable & Agreeable

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They are more about building relationships than just cutting deals.

Topics They Care About

Effective Intranets
With over 20 years of experience, he is focused on creating intranet solutions that are people-centric and deliver tangible business results.
Employee Engagement
He frequently emphasizes that the goal of a modern digital workplace is to improve employee connection and engagement throughout the organization.
SaaS and B2B
He is actively hiring software developers passionate about SaaS and B2B applications, showing a focus on growing his company's technology platform.

Media Appearances

John has no verified media appearances

Work History

1-2001 - 1-2010
Director of Sales and Marketing at Sorce intranet software
1-1989 - 1-2001
Director of Sales and Marketing at DEFINITIVE APPLICATIONS LIMITED
1-1987 - 1-1989
Sales Executive at Engineering Services Limited
1-1985 - 1-1987
CAD Consultant at Intergraph UK Limited

Education

John has no verified education history

More Information

Social Presence :

Prographics :

Exp : 25 Location : Newbury, England, United Kingdom Job Level : N/A Designation : Director of Sales and Marketing at Sorce intranet software
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Ask them how their day is going or exchange some other pleasantries
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from John

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can John take some risk or not?

  • If it seems really necessary, they can take small risks.

You And John

Personality Compatibility


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