John Sennema

Examiner
DISC Type : cs

Manager, Land and Economic Development at City of Red Deer, Land and Economic Development

Red Deer County, Alberta, Canada

Overview

John Sennema is the Manager of Land and Economic Development for the City of Red Deer, where he steers residential, commercial, and industrial land development. His career spans both the public and private sectors, including roles at Mattamy Development Corporation and Z Group, complemented by a Bachelors degree in Environmental Studies from the University of Waterloo.

He has a keen interest in urban innovation, championing initiatives like mixed-use "live-work" units to support local entrepreneurs and diverse housing options such as carriage homes. John is focused on projects that enhance community vibrancy and foster sustainable urban growth, blending economic strategy with practical land use planning.

Unique fact: John has shared his expertise as a Teaching Master in Urban Planning and Development Economics at Fanshawe College, shaping the next generation of planners.

Personality Overview

Process Oriented

Unexpressive

Status Quo Seeker

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They are thorough and always follow a systematic approach.

Topics They Care About

Economic Development
Leads initiatives to promote investment, support business attraction, and diversify the economy in Red Deer, leveraging the city's central location in Alberta.
Urban & Rural Planning
Manages land development projects and has taught university-level courses on rural planning, urban design, and real property law.
Housing Innovation
Advocates for varied housing solutions like live-work units and carriage homes to meet the needs of first-time buyers, renters, and seniors.

Media Appearances

City of Red Deer Land & Economic Development Update (Speaker Profile). Featured in ClubRunner (Event Platform)

See Now

Work History

3-2012
Manager, Land and Economic Development at City of Red Deer, Land and Economic Development
3-2012
Manager Land & Economic Development at City of Red Deer
1-2006 - 2-2011
Manager of Land Planning at Z Group
9-2003 - 3-2011
Teaching Master, Faculty of Urban Planning and Design at Fanshawe College
3-2002 - 12-2006
Project Manager/Land Development Planner at Mattamy Development Corporation

Education

1989 - 1993
Bachellor of Environmental Studies from University of Waterloo

More Information

Social Presence :

Prographics :

Exp : 23 Location : Red Deer County, Alberta, Canada Job Level : Middle Designation : Manager, Land and Economic Development at City of Red Deer, Land and Economic Development
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from John

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can John take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And John

Personality Compatibility


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