John Sheffield

Balancer
DISC Type : S

Executive Vice President at Opifex-Synergy

Daytona Beach, Florida, United States

Overview

John Sheffield is the Executive Vice President at Opifex-Synergy, where he has built his career progressing through roles like VP of Rental Operations and Regional Manager. Colleagues who have known him for decades describe him as an exceptionally honest and hard-working individual.

John is a proud U. S. Navy veteran, having served at Naval Air Station Miramar and aboard the USS Nimitz. He maintains strong connections from his time in the service. His personal interests align with his professional life, including industry leaders like Caterpillar and John Deere.

He has a technical background from his time in the Navy, where he worked on the USS Nimitz aircraft carrier.

Personality Overview

Empathetic

Risk-Averse

Formal Mannered

They are comfortable taking long term decisions.  They are courteous and respectful but practical. They like following the process even if it takes time to reach any conclusion.

Topics They Care About

Rental Operations
His experience as a former VP of Rental Operations demonstrates deep expertise in managing equipment rental logistics and strategy.
Team Leadership
Rose through the ranks from Area Manager to Executive Vice President, showing a long-term commitment to leadership and team building.
Recruiting Talent
He is actively involved in the hiring process to find the right people for his teams within the company.

Media Appearances

John has no verified media appearances

Work History

9-2025
Executive Vice President at Opifex-Synergy
1-2022 - 12-2025
VP of Rental Operations. at Opifex-Synergy
10-2019 - 1-2022
Regional Manager at Opifex-Synergy
12-2018 - 10-2019
District Manager at Opifex-Synergy
12-2015 - 12-2018
Area Manager at Opifex-Synergy

Education

John has no verified education history

More Information

Social Presence :

Prographics :

Exp : 34 Location : Daytona Beach, Florida, United States Job Level : Leadership Designation : Executive Vice President at Opifex-Synergy
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Focus on making them comfortable before really commencing the sales motion
  • Encourage them to invite other key stakeholders for discussions
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Skip mentioning details that are confusing
  • Do not sound very transactional, make extra effort to be genuinely interested
  • Don’t push them for a no, take the lack of yes as a no after a certain point

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • For them, low risk, acceptance by others and strong collaterals are most important.
  • Will you ever get a clear answer from John

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can be some of the slowest decision makers.
  • Can John take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And John

Personality Compatibility


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