John Vanden Esschert

Observer
DISC Type : ci

Fractional CFO | Business Value Growth for SMBs at FocusCFO®

Detroit Metropolitan Area, United States

Overview

John is a Fractional CFO at FocusCFO with over 45 years of experience in finance and operations across the high tech, real estate, and distribution industries. A Certified Public Accountant and Michigan State University alumnus, he has a track record of negotiating acquisitions, developing cash flow models, and significantly increasing company profitability.

Outside of work, John is passionate about volunteering and has served on the board of a local academy. He enjoys spending his free time with family and traveling, with a special appreciation for northern Michigan. He is also a fan of music, citing U2 and Sting as some of his favorite artists.

He once reorganized a company into two separate legal entities, an action that successfully tripled the net worth of the owners.

Personality Overview

Curious

Assertive

Example Seeker

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

SMB Value Growth
His current role is dedicated to helping small and medium-sized businesses build sustainable, transferable value through sound financial management and proactive strategies.
Operational Finance
He has extensive experience developing detailed cash flow models, implementing ERP systems, and negotiating acquisitions to enhance liquidity and drive profitability for businesses.
Community Volunteering
He is passionate about volunteer work and has served as President and Treasurer on the board of a local charter school.

Media Appearances

John has no verified media appearances

Work History

8-2024
Fractional CFO | Business Value Growth for SMBs at FocusCFO®
2-2013 - 8-2024
Vice President & Chief Financial Officer at RPF Oil Company
12-2010 - 2-2013
Chief Financial Officer at Ubermemorials, Inc.
12-2010 - 2-2013
Chief Financial Officer at Light of Hope Memorials
2-1998 - 9-2010
Chief Financial Officer at Arcadia Corporation

Education

Bachelor of Arts (B.A.) from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Detroit Metropolitan Area, United States Job Level : Leadership Designation : Fractional CFO | Business Value Growth for SMBs at FocusCFO®
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from John

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can John take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And John

Personality Compatibility


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