John W.
Login to view DISC.John is a Senior Paid Media Leader with over 15 years of experience managing $350M+ in ad spend for brands like GM and Prudential. He specializes in building AI tools and open-source scripts to automate PPC at scale. Colleagues describe him as knowledgeable, data-driven, energetic, and people-first.
Outside of marketing, John is a dedicated high school football coach, drawing on his experience as a former Washington State University football player. He applies a preparation-first, film-study-driven approach to developing young athletes, which reflects his leadership philosophy focused on authentic relationships and creative problem-solving.
He developed and open-sourced "Buddy, " an AI-powered PPC assistant designed to save marketing teams over 40 hours per month.
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