John W.

Commander
DISC Type : D

Assistant Football Coach at Gilbert Public Schools

United States

Overview

John is a Senior Paid Media Leader with over 15 years of experience managing $350M+ in ad spend for brands like GM and Prudential. He specializes in building AI tools and open-source scripts to automate PPC at scale. Colleagues describe him as knowledgeable, data-driven, energetic, and people-first.

Outside of marketing, John is a dedicated high school football coach, drawing on his experience as a former Washington State University football player. He applies a preparation-first, film-study-driven approach to developing young athletes, which reflects his leadership philosophy focused on authentic relationships and creative problem-solving.

He developed and open-sourced "Buddy, " an AI-powered PPC assistant designed to save marketing teams over 40 hours per month.

Personality Overview

Decisive

Very Quick

Candid & Clear

They like to move fast and expect the same from others.  They are not always relationship oriented. They respond better to strong and respectful interactions.

Topics They Care About

AI in PPC
He builds AI-powered tools and automation systems, including a Gemini CLI Google Ads Agent, to manage and optimize paid media campaigns at scale.
Open-Source Tooling
He actively develops and shares open-source Google Ads scripts with the PPC community to solve common challenges like budget management and campaign analysis.
Football Coaching
He has a long-standing passion for coaching high school football, focusing on developing athletes using principles from his time as a college player.

Media Appearances

John has no verified media appearances

Work History

2026
Assistant Football Coach at Gilbert Public Schools
11-2025
Lead, Paid Media at Seer Interactive
7-2025 - 4-2026
Assistant Football Coach (WR/DB/ST) — Casteel High School at Chandler Unified School District
2024 - 2024
OuterBox at Employment History
2023 - 2025
Norton LifeLock at Employment History

Education

2003 - 2005
Bachelor of Arts (B.A.) from Washington State University
2015 - 2017
Master of Business Administration (M.B.A.) from Grand Canyon University

More Information

Social Presence :

Prographics :

Exp : 16 Location : United States Job Level : Junior Designation : Assistant Football Coach at Gilbert Public Schools
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Insights For Selling To John

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Avoid being too verbose
  • Avoid being a storyteller and don’t try to oversell
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will John move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can John take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And John

Personality Compatibility


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