John W. Rochefort is the Co-CEO of AppWrap, a leading NetSuite Partner for technology businesses. His career spans investment banking and private equity, reflecting a deep passion for advising and investing in family and founder-owned middle-market companies. He is a graduate of Pitzer College and a Robert Day Scholar at Claremont McKenna College.
Born and raised in Orange County, California, Johns formative years were spent surfing and working in surfboard factories. This passion evolved into an entrepreneurial venture where he launched his own surfboard brand, establishing distribution channels across Asia, Europe, and the United States, showcasing his early business acumen.
He founded his own company, John Wesley Surfboards, in 2010 before moving into the finance and technology industries.
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