John W. Rochefort

Commander
DISC Type : D

Co-CEO at AppWrap

San Clemente, California, United States

Overview

John W. Rochefort is the Co-CEO of AppWrap, a leading NetSuite Partner for technology businesses. His career spans investment banking and private equity, reflecting a deep passion for advising and investing in family and founder-owned middle-market companies. He is a graduate of Pitzer College and a Robert Day Scholar at Claremont McKenna College.

Born and raised in Orange County, California, Johns formative years were spent surfing and working in surfboard factories. This passion evolved into an entrepreneurial venture where he launched his own surfboard brand, establishing distribution channels across Asia, Europe, and the United States, showcasing his early business acumen.

He founded his own company, John Wesley Surfboards, in 2010 before moving into the finance and technology industries.

Personality Overview

Very Quick

Candid & Clear

Impact-Driven

They are not always relationship oriented.  They respond well to strong and respectful communication. More than the product, they care about the impact of the product.

Topics They Care About

Founder-Owned Businesses
His entire career has been focused on advising and investing in companies owned by founders and families, a core passion he has cemented over the years.
NetSuite Ecosystem
As Co-CEO of AppWrap, a premier NetSuite partner, he is deeply involved in providing NetSuite services to high-growth technology companies.
PE-backed Companies
His social media posts highlight AppWrap's work with ambitious, disruptive companies backed by private equity and venture capital firms.

Media Appearances

John has no verified media appearances

Work History

11-2023
Co-CEO at AppWrap
11-2022 - 11-2023
President at AppWrap
10-2020
Managing Partner at Athenaeum Partners
3-2019 - 10-2020
Senior Associate at Spanos Barber Jesse & Co.
7-2018 - 8-2019
Board Member at ALS | Resolvion

Education

Robert Day Scholar from Claremont McKenna College
Bachelor of Arts (BA) from Pitzer College

More Information

Social Presence :

Prographics :

Exp : 15 Location : San Clemente, California, United States Job Level : N/A Designation : Co-CEO at AppWrap
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Insights For Selling To John W.

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Refer to testimonials from well-known industry leaders
  • Objectively showcase the impact that your product creates

DONT's

  • Don't try too hard to forge relationships with them
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with John W. is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from John W.

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will John W. move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can John W. take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And John W.

Personality Compatibility


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