Johnny Ferry

Examiner
DISC Type : cs

Chief Executive Officer at Utah Manufacturers Association

Salt Lake City, Utah, United States

Overview

Johnny has no verified overview

Personality Overview

Late Adopter

Overcautious

Tough To Convince

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Johnny has no verified topics they care about

Media Appearances

Johnny has no verified media appearances

Work History

8-2025
Chief Executive Officer at Utah Manufacturers Association
12-2018 - 8-2025
Chairman of the Board / Exec Board Member at Utah Manufacturers Association
6-2008
VP Business Development at Honeyville, Inc.
6-2002 - 6-2008
VP of Marketing & Product Development at Honeyville, Inc.
9-2021
Board Member at Major Brent Taylor Foundation

Education

1999 - 2002
Bachelor's degree from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Salt Lake City, Utah, United States Job Level : Leadership Designation : Chief Executive Officer at Utah Manufacturers Association
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Insights For Selling To Johnny

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johnny is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Johnny

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Johnny move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Johnny take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Johnny

Personality Compatibility


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