Johnny Larocque, RHN

Observer
DISC Type : ci

Director of Sales at St. Francis Herb Farm

West Lincoln, Ontario, Canada

Overview

Johnny is the Director of Sales at St. Francis Herb Farm, combining a business administration degree from McMaster University with his expertise as a Registered Holistic Nutritionist. He has progressed through various sales and marketing roles within the natural health industry, demonstrating a strong career focus in this sector.

He appears deeply connected to his companys culture, often promoting team opportunities and celebrating his colleagues. Johnny leverages his professional network for community support, such as rallying behind a coworkers family in a time of need, showcasing a strong commitment to his team beyond business.

His unique blend of a formal business degree and a holistic nutrition certification sets him apart in the natural health sales field.

Personality Overview

Assertive

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Holistic Nutrition
He is a Registered Holistic Nutritionist, which directly informs his professional role in the natural health products industry.
Sales Leadership
As Director of Sales, he is focused on leading and expanding the sales team at a family-owned Canadian company.
Company Culture
His social posts indicate a strong belief in building great teams and celebrating the people he works with.

Media Appearances

St. Francis Herb Farm makes changes to sales team. Featured in CNHR

See Now

Work History

5-2025
Director of Sales at St. Francis Herb Farm
9-2021 - 5-2025
National Sales Manager at St. Francis Herb Farm
10-2020 - 9-2021
Trade Marketing Manager at St. Francis Herb Farm
4-2019 - 10-2020
Senior Category Manager at Health First Network
2-2018 - 4-2019
Category Manager - Supplements & HABA at Health First Network

Education

2014 - 2016
Registered Holistic Nutritionist from Canadian School of Natural Nutrition
2004 - 2010
Bachelor of Business Administration (B.B.A.) from McMaster University

More Information

Social Presence :

Prographics :

Exp : 17 Location : West Lincoln, Ontario, Canada Job Level : Mid-senior Designation : Director of Sales at St. Francis Herb Farm
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Insights For Selling To Johnny

During A Call Or A Meeting

DO's

  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johnny is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Johnny

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Johnny move?

  • They like to analyze well and then make their decisions.
  • Can Johnny take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Johnny

Personality Compatibility


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