Johnny Larocque, RHN in

Johnny Larocque, RHN

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Director of Sales at St. Francis Herb Farm
📍 West Lincoln, Ontario, Canada

Johnny is the Director of Sales at St. Francis Herb Farm, combining a business administration degree from McMaster University with his expertise as a Registered Holistic Nutritionist. He has progressed through various sales and marketing roles within the natural health industry, demonstrating a strong career focus in this sector.

He appears deeply connected to his companys culture, often promoting team opportunities and celebrating his colleagues. Johnny leverages his professional network for community support, such as rallying behind a coworkers family in a time of need, showcasing a strong commitment to his team beyond business.

His unique blend of a formal business degree and a holistic nutrition certification sets him apart in the natural health sales field.

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Experience
17 Years
Current Role
Director of Sales
Job Level
Mid-senior
Location
West Lincoln, Ontario, Canada
Personality Overview

How Johnny shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Johnny cares about

Holistic Nutrition
He is a Registered Holistic Nutritionist, which directly informs his professional role in the natural health products industry.
Sales Leadership
As Director of Sales, he is focused on leading and expanding the sales team at a family-owned Canadian company.
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Career

Work history

5-2025
Director of Sales
St. Francis Herb Farm
9-2021 - 5-2025
National Sales Manager
St. Francis Herb Farm
10-2020 - 9-2021
Trade Marketing Manager
St. Francis Herb Farm
4-2019 - 10-2020
Senior Category Manager
Health First Network
2-2018 - 4-2019
Category Manager - Supplements & HABA
Health First Network
In the press

Media appearances

St. Francis Herb Farm makes changes to sales team. Featured in CNHR
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Education
2014 - 2016
Registered Holistic Nutritionist
Canadian School of Natural Nutrition
2004 - 2010
Bachelor of Business Administration (B.B.A.)
McMaster University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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