Johnny Lynge Bendtsen

Researcher
DISC Type : Cs

Digital Marketingchef at T. Hansen Gruppen A/S

Fredericia, Region of Southern Denmark, Denmark

Overview

Johnny Lynge Bendtsen is the Head of Digital Marketing for T. Hansen Gruppen A/S, where he leads digital growth strategy. His expertise covers SEO, SEM, and e-commerce, supported by a degree from Handelshøjskolen Århus. He has a history of freelance consulting, helping businesses optimize their online presence.

He is currently focused on significantly expanding his digital marketing team to support the companys rapid growth.

Personality Overview

Soft Communicator

Process Focused

Self-Disciplined

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Digital Team Growth
He is actively recruiting for multiple new roles to scale his digital marketing team due to what he describes as "strong growth" at T. Hansen Gruppen A/S.
E-commerce Optimization
His skills in E-commerce SEO, PPC, and web analytics are central to his role at a major retail group, focusing on driving online performance.
Search Engine Marketing
Possesses deep expertise in both paid and organic search, including SEO audits, Google Ads, and SEM, a consistent theme throughout his career.

Media Appearances

Johnny has no verified media appearances

Work History

7-2023
Digital Marketingchef at T. Hansen Gruppen A/S
1-2021 - 7-2023
Digital Marketing Specialist - Freelance at Johnnylynge.dk
7-2018 - 12-2020
Digital konsulent at Ase - se potentialet
2011 - 2018
Online Marketing Specialist at Opskud

Education

HA (jur) from Handelshøjskolen Århus

More Information

Social Presence :

Prographics :

Exp : 15 Location : Fredericia, Region of Southern Denmark, Denmark Job Level : N/A Designation : Digital Marketingchef at T. Hansen Gruppen A/S
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Insights For Selling To Johnny

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Actively address their concerns around change, risk, and acceptance by users
  • Share a one-off customer success story but keeps the focus on highlighting objective, numerical results

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid emotional and informal language, stay objective and to the point instead
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Johnny is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Johnny

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Johnny move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Johnny take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Johnny

Personality Compatibility


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