Jon Dalzell

Go-getter
DISC Type : d

CEO & Co-Founder at Performit Live

United Kingdom

Overview

Jon Dalzell is the CEO & Co-Founder of Performit Live, building the "physical AI" category with interactive digital characters. With a Ph. D. from the University of Portsmouth, his work is informed by a decade in sports performance, studying human behavior. Colleagues describe him as engaging, collaborative, and passionate, with deep technical knowledge.

Outside of his tech ventures, Jon has a strong background in elite sports, having served as the Head of Sports Science for Burnley Football Club. He is also involved in his community, participating in events like the CEO Sleepout in Portsmouth to raise funds and awareness for homelessness.

Jon transitioned from studying human physiology in extreme environments to creating AI characters that interact with people in real time.

Personality Overview

Direct & Candid

Self-Confident

Fast-Paced

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Physical AI
He is building what he terms the "physical AI" category, deploying digital characters in live, physical spaces like retail and entertainment venues.
Human-AI Interaction
His work focuses on creating meaningful, human-like interactions with digital characters, rooted in his background studying trust, attention, and behavior.
Immersive Experiences
His company, Performit Live, provides interactive digital performers for theme parks, museums, and retail, aiming to deepen audience engagement.

Media Appearances

Performit Live Reshapes Motion Capture Production with Remote Directing and Global Talent Pool. Featured in Ein Presswire

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Performit Live launches motion capture app. Featured in The Business Magazine

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Performit Live Showcases Interactive Digital Characters at Anthropy 2026 at the Eden Project. Featured in Business Pressed

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Work History

3-2023
CEO & Co-Founder at Performit Live
3-2022 - 7-2023
Chief Executive Officer at Guided Knowledge
8-2015 - 9-2022
Chief Science Officer at Guided Knowledge
3-2013 - 8-2015
Independent Business Owner at Physically Prepared Limited
1-2011 - 2-2013
Head of Sports Science at Burnley Football Club

Education

1994 - 1997
Bachelor's Degree from University of Portsmouth
1997 - 2001
Doctor of Philosophy (Ph.D.) from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 23 Location : United Kingdom Job Level : Leadership Designation : CEO & Co-Founder at Performit Live
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Tell them that you are there to help them create visible impact within their organization
  • Be crisp while making the pitch

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Jon

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • Their decision making speed is somewhere in the middle.
  • Can Jon take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Jon

Personality Compatibility


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