Jon Hernáez in

Jon Hernáez

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CEO Decathlon Chile at Decathlon
📍 Santiago, Santiago Metropolitan Region, Chile

Jon Hernáez is a business manager with over 15 years of experience at Decathlon, currently serving as the CEO for Chile. His career began as a store salesperson in Spain, and he has since held roles in France, Mexico, and Colombia, focusing on retail and supply chain management before taking his current leadership position in 2021.

Passionate about sports and challenges, Jons personal interest in athletics, including football, has shaped his professional mission. He believes in making sports accessible to everyone and works to increase participation. He is a father of two and integrates his love for sports into his family life and business philosophy.

He started his career at Decathlon as a part-time salesperson in 2008 while still studying at university.

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Experience
18 Years
Current Role
CEO Decathlon Chile
Job Level
Leadership
Location
Santiago, Santiago Metropolitan Region, Chile
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jon cares about

Retail Expansion
He is leading Decathlon's significant growth in Chile, with a strategy focused on opening new stores across the country, especially in the southern regions, to increase market presence.
Omnichannel Strategy
Emphasizes the integration of physical stores and e-commerce to create a seamless customer experience, having doubled the company's distribution center to support this model.
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Career

Work history

3-2021
CEO Decathlon Chile
Decathlon
9-2017 - 8-2022
Supply Chain Manager LATAM
Decathlon
9-2015 - 9-2017
Supply Chain Manager México
Decathlon
9-2012 - 9-2015
Retail Suplier Europe at KIPSTA
Decathlon
9-2008 - 9-2012
Store Manager Decathlon España
Decathlon
In the press

Media appearances

El CEO que empezó como vendedor de tiendas y ahora es líder de Decathlon en Chile. Featured in Forbes Chile
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Jon Hernáez, CEO de Decathlon Chile: "Todavía podemos jugar un rol importante en impulsar la práctica deportiva en el país". Featured in Chócale
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Education
Admistración y Dirección de empresas
EHU
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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