Abby Lien

Questioner
DISC Type : c

Chief Marketing Officer at Decathlon

Taipei City, Taiwan

Overview

Abby has no verified overview

Personality Overview

Price-Sensitive

Not Easily Convinced

Value Seeker

It is quite likely of them to ask for pricing or other concessions.  They prefer to do thorough analysis of any situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Abby has no verified topics they care about

Media Appearances

Abby has no verified media appearances

Work History

12-2023
Chief Marketing Officer at Decathlon
7-2023 - 11-2023
Chief Marketing Officer at JUKSY
9-2021 - 9-2022
Digital Brand Marketing Director at Crocs
1-2021 - 9-2021
Senior Manager Digital Activation at adidas
4-2019 - 1-2021
Global Senior Communication Manager at adidas

Education

2011 - 2012
Master of Science (MS) from The University of Manchester
Short Course from Fashion Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 11 Location : Taipei City, Taiwan Job Level : Leadership Designation : Chief Marketing Officer at Decathlon
URL has been copied!

Insights For Selling To Abby

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Abby is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Abby

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Abby move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Abby take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Abby

Personality Compatibility


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