Jon-Marc B.

Questioner
DISC Type : c

Vice President of Market Access at Veracyte, Inc.

Austin, Texas, United States

Overview

Jon-Marc Brannon serves as the Vice President of Market Access at Veracyte, where he spearheads coverage and reimbursement strategies for advanced molecular diagnostics. His career includes a strong background in sales and business development from his time at Medtronic. He holds both a B. A. and an M. B. A. from The University of Texas at Dallas.

While his professional life is well-documented, public details about his personal hobbies and interests are not available. His focus appears to be centered on his impactful career in the healthcare and medical device sectors, building on his extensive experience in market access and commercialization strategies.

He is a decorated professional, having earned Presidents Club awards for high performance at both Veracyte and his previous company, Medtronic.

Personality Overview

Cautious & Analytical

Systematic

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Market Access Strategy
He leads the development and implementation of coverage and reimbursement strategies for commercial and government payers at Veracyte.
Diagnostic Commercialization
He is deeply involved in bringing new diagnostic tests from Veracyte's development pipeline to the market.
Health Policy
His role focuses on navigating the complex landscape of health policy and reimbursement for advanced molecular diagnostic testing.

Media Appearances

Jon-Marc has no verified media appearances

Work History

7-2025
Vice President of Market Access at Veracyte, Inc.
12-2023 - 9-2025
Executive Director of Market Access at Veracyte, Inc.
3-2022 - 12-2023
Sr. Director of Managed Care at Veracyte, Inc.
10-2013 - 4-2018
Account Manager - superDimension (Lung Health) at Medtronic
10-2011 - 10-2013
Interventional Oncology / Ablation Sales Specialist - Advanced Surgical Technologies at Medtronic

Education

2009 - 2013
M.B.A from The University of Texas at Dallas
2002 - 2008
B.A. from The University of Texas at Dallas

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas, United States Job Level : Senior Designation : Vice President of Market Access at Veracyte, Inc.
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Insights For Selling To Jon-Marc

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon-Marc is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jon-Marc

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jon-Marc move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jon-Marc take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jon-Marc

Personality Compatibility


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