Jon Sturgeon

Captain
DISC Type : SD

Starting something new at Compell

Esher, England, United Kingdom

Overview

Jon Sturgeon is an enterprise B2B marketer and brand builder focused on his new venture at Compell. With a history of founding a creative agency and a tech service, he is passionate about fixing ineffective outreach. He is a graduate of Kingston University.


He founded and successfully sold the UKs first-ever hosted Microsoft CRM service.

Personality Overview

Long-Term Thinker

Dynamic But Sincere

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Human B2B Outreach
His recent commentary criticizes "robotic" and ineffective cold outreach, strongly advocating for more human and thoughtful B2B engagement strategies.
Marketing Entrepreneurship
He has a significant history of building ventures from the ground up, including a creative agency and a pioneering CRM service that he successfully exited.
B2B Brand Building
He identifies as an "Enterprise B2B marketer & brand builder, " highlighting his expertise in creating and elevating brands within the business sector.

Media Appearances

Jon has no verified media appearances

Work History

4-2025
Starting something new at Compell
10-2009
Director at Jon Sturgeon Associates
3-2007 - 10-2009
Director at INCREASE CRM
3-2005 - 3-2007
Owner at RedRoute North
3-2002 - 3-2005
Director at Tidalwave Ltd

Education

Bachelor's degree from Kingston University

More Information

Social Presence :

Prographics :

Exp : 23 Location : Esher, England, United Kingdom Job Level : Mid-senior Designation : Starting something new at Compell
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Let them know of potential risks but suggest mitigation methods alongside
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jon

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jon take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jon

Personality Compatibility


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