Jon Yaneff

Trailblazer
DISC Type : DI

Freelance Copywriter, Content Writer, Copy Editor, Content Strategy at Self-Employed

Newmarket, Ontario, Canada

Overview

Jon Yaneff is a fractional content strategist and ghostwriter with over 19 years of experience, creating results-driven content for B2B SaaS companies. A graduate of Conestoga College, people he has worked with describe him as talented, professional, and a great collaborator.

Jon has a deep interest in health and well-being, stemming from his background as a health writer and his education in holistic nutrition. He identifies as an introvert but writes about the importance of effective networking and making genuine connections.

He brings a unique perspective to his work by blending his background in journalism with his expertise in holistic nutrition.

Personality Overview

Assertive

Friendly But Fast

Achievement-Oriented

A combination of speed and relationship gets the best response from them.  They are not against taking risks and can make tough decisions when required.
 They will fight for you if they come to believe in you.

Topics They Care About

B2B SaaS Content
His professional focus is helping B2B SaaS companies with results-driven content like SEO articles, whitepapers, case studies, and thought leadership pieces.
Content Marketing ROI
He frequently discusses the challenge of proving the ROI from content, a key concern he helps marketing leaders address.
AI in Content Creation
He helps clients navigate how to use AI for content and has been recommended for his skills as an AI-assisted writer.

Media Appearances

Jon has no verified media appearances

Work History

9-2006
Freelance Copywriter, Content Writer, Copy Editor, Content Strategy at Self-Employed
1-2020 - 3-2025
Senior Copywriter at WellnessLiving
9-2013 - 10-2024
Health and Wellness Writer and Copywriter at Doctors Health Press
3-2019 - 5-2019
Content Creator and Writer (Contract) at Practice Better
9-2013 - 12-2018
Health and Wellness Writer at Lombardi Publishing

Education

2013 - 2015
Holistic Nutrition from Institute of Holistic Nutrition
2003 - 2006
diploma from Conestoga College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Newmarket, Ontario, Canada Job Level : N/A Designation : Freelance Copywriter, Content Writer, Copy Editor, Content Strategy at Self-Employed
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Insights For Selling To Jon

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Keep your pitch focused on the impact but nurture the relationship too
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Don’t hesitate from asking them how they truly feel about your product
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jon is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Jon

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Jon move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Jon take some risk or not?

  • If necessary, they will be ready to take risks.

You And Jon

Personality Compatibility


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