Jona van Loenen is an economist, author, and startup builder, known for making complex economic topics accessible. He is a columnist for Trouw, a regular guest at WNL and SBS6, and built startups like Gain. pro and Level. works. He studied at Erasmus University Rotterdam and Università Bocconi.
Outside of his media appearances and startup involvement, Jona maintains a strict personal routine, waking up at five every day to write and exercise. He describes himself as driven and highly selective about where he focuses his energy, which impacts his social life but brings him significant fulfillment.
His mission is to demystify economics for the public, which he does through his popular Substack newsletter, "De Undercover Econoom, " and his book on pricing strategies.
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