Jona Van Loenen in

Jona Van Loenen

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De Undercover Econoom at Trouw
📍 Rotterdam, South Holland, Netherlands

Jona van Loenen is an economist, author, and startup builder, known for making complex economic topics accessible. He is a columnist for Trouw, a regular guest at WNL and SBS6, and built startups like Gain. pro and Level. works. He studied at Erasmus University Rotterdam and Università Bocconi.

Outside of his media appearances and startup involvement, Jona maintains a strict personal routine, waking up at five every day to write and exercise. He describes himself as driven and highly selective about where he focuses his energy, which impacts his social life but brings him significant fulfillment.

His mission is to demystify economics for the public, which he does through his popular Substack newsletter, "De Undercover Econoom, " and his book on pricing strategies.

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Experience
10 Years
Current Role
De Undercover Econoom
Job Level
Mid-senior
Location
Rotterdam, South Holland, Netherlands
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jona cares about

Accessible Economics
His book and columns, like 'De Undercover Econoom, ' aim to explain complex economic principles in everyday language to empower the general public.
Dutch Economic Policy
He frequently comments on the Dutch economy, advocating for strategic choices in key sectors and smarter government investment instead of prioritizing short-term purchasing power.
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Career

Work history

8-2025
De Undercover Econoom
Trouw
9-2024
Schrijver
Uitgeverij Unieboek | Het Spectrum bv
6-2024
Director
OPUS
2-2024
Head of SaaS | Member of MT
Level.works
8-2022 - 2-2024
Commercial Manager
Level.works
In the press

Media appearances

Undercover econoom - Trouw. Featured in Trouw
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Education
2018 - 2018
Master of Science - MS
Erasmus University Rotterdam
2017 - 2018
Finance
Università Bocconi
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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