Jonas Baer-Hoffmann is a leader in global sports business, serving as SVP of Global Business Affairs at OneTeam Partners, where he heads their international expansion. With nearly two decades of experience in the player association movement, including as former General Secretary of FIFPRO, he is an expert in athlete representation and collective commercial strategies. He attended Harvard Business School Executive Education.
He is deeply passionate about protecting athletes occupational and human rights, a commitment that has defined his professional life. This extends to advocating for social causes within sports, including serving on advisory boards focused on race and inclusion. In a past interview, he has also spoken about the importance of mental health for athletes, drawing from his own experiences.
He was recognized as one of the Leaders in Sport Under 40 in 2022.
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