Jonas Baer-Hoffmann

Evaluator
DISC Type : DSC

SVP Global Business Affairs and Head of „OneTeam International“ at OneTeam Partners

Germany

Overview

Jonas Baer-Hoffmann is a leader in global sports business, serving as SVP of Global Business Affairs at OneTeam Partners, where he heads their international expansion. With nearly two decades of experience in the player association movement, including as former General Secretary of FIFPRO, he is an expert in athlete representation and collective commercial strategies. He attended Harvard Business School Executive Education.

He is deeply passionate about protecting athletes occupational and human rights, a commitment that has defined his professional life. This extends to advocating for social causes within sports, including serving on advisory boards focused on race and inclusion. In a past interview, he has also spoken about the importance of mental health for athletes, drawing from his own experiences.

He was recognized as one of the Leaders in Sport Under 40 in 2022.

Personality Overview

Fast But Analytical

Quality Focused

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Global Athlete Rights
Leads OneTeam's international arm to maximize athletes' collective commercial value and formerly headed the global soccer players' union, FIFPRO.
Sports Business Strategy
He is focused on innovating commercial programs and building group licensing opportunities for athletes and their player associations on a global scale.
Player Welfare
Has a long history of negotiating to protect players, addressing issues like non-payment of wages, concussion protocols, and implementing global maternity cover.

Media Appearances

Baer-Hoffmann to lead OneTeam Partners' new international arm. Featured in Sportcal

See Now

OneTeam launches OneTeam International. Featured in OneTeam Partners

See Now

Work History

5-2024
SVP Global Business Affairs and Head of „OneTeam International“ at OneTeam Partners
6-2024
Special Advisor at Major League Baseball Players Association
1-2024 - 5-2024
Executive Vice President, International Business and Global Strategy Officer at Major League Baseball Players Association
6-2022
Advisory Board Member at FUSSBALL KANN MEHR gGmbH
12-2021 - 1-2024
Kuratorium "Race, Inclusion and Communication in football and media" at Erasmus University Rotterdam

Education

12-2021 - 12-2021
The Business of Entertainment from Harvard Business School Executive Education
2021 - 2021
Disruptive Strategy from Harvard Business School Online

More Information

Social Presence :

Prographics :

Exp : 12 Location : Germany Job Level : Leadership Designation : SVP Global Business Affairs and Head of „OneTeam International“ at OneTeam Partners
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Insights For Selling To Jonas

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonas is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jonas

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jonas move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jonas take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jonas

Personality Compatibility


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