Jonas Dam Vesti Petersen in

Jonas Dam Vesti Petersen

Critic · DISC type C
Director of Performance Marketing at Gentoo Media
📍 Copenhagen, Capital Region of Denmark, Denmark

Jonas Dam Vesti Petersen is the Director of Performance Marketing at Gentoo Media, specializing in the iGaming industry. An alumnus of Copenhagen Business School, he is recognized for creating scalable business growth by synergizing paid search, social, and programmatic marketing. Colleagues have described him as a "result driven marketing master. "

He has a keen interest in navigating the complexities of European gambling regulations and has been a panelist discussing technological solutions for compliance.

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Current Role
Director of Performance Marketing
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Jonas shows up

Objective Thinker
Information Seeker
Precise

They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions. They don’t appreciate bells and whistles unless backed by data.

Priorities

Topics Jonas cares about

Scalable Marketing
Advocates for a synergistic approach to paid search, paid social, and programmatic campaigns to achieve scalable growth, rather than treating them as independent strategies.
iGaming Regulation
Frequently discusses strategies for navigating strict European gambling regulations and has been involved in developing and promoting automated marketing compliance tools for operators.
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Career

Work history

2-2024
Director of Performance Marketing
Gentoo Media
10-2019
Head of Performance Marketing & Senior Product Owner
Gentoo Media
11-2017
Senior Digital Marketing Manager & Product Owner
Gentoo Media
3-2020 - 5-2024
Head of Performance Marketing
Gentoo Media
1-2017
Head of Display Advertising
Rebelpenguin --> Now Gaming Innovation Group
In the press

Media appearances

Gentoo Media strengthens senior team with two key appointments. Featured in PR Newswire
See now
Education
2014 - 2016
Cand. Merc. Fil
Copenhagen Business School
2015 - 2015
Minor in Process managemnt & Innovation
Copenhagen Business School
2013 - 2014
Exchange
WU (Vienna University of Economics and Business)
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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