Jonathan Collin

Enigma
DISC Type : dci

Sales Director at Bugalugs Pet Care

Greater Leeds Area, United Kingdom

Overview

Jonathan is the Sales Director at Bugalugs Pet Care, with a strong background in the pet care and FMCG sectors from his time at Burgess Pet Care and Nestlé. He is a proven relationship builder and business developer focused on commercial solutions. Colleagues describe him as engaging, organized, and supportive.

His career reflects a deep passion for the pet care industry, particularly focusing on canine products and brand development. His professional interests are tied to major consumer brands, including his former employer Nestlé and The Walt Disney Company, indicating an appreciation for large-scale brand building and market presence.

He is driving the international expansion of Bugalugs, recently forging meaningful business connections at Pet Fair South East Asia.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Pet Care Growth
He is focused on domestic and international growth, celebrating successful years and expanding the Bugalugs brand into new markets like Southeast Asia.
Retail Sales
His career at Nestlé and Burgess Pet Care centered on managing and heading retail sales, indicating deep expertise in this channel.
Brand Building
His social posts frequently express pride in the Bugalugs brand journey, thanking partners and customers for placing their trust in the company.

Media Appearances

Jonathan has no verified media appearances

Work History

3-2024
Sales Director at Bugalugs Pet Care
11-2019 - 3-2024
Head of UK sales at Burgess Pet Care
2-2019 - 11-2019
Head Of Retail Sales at Burgess Pet Care
11-2017 - 11-2019
Retail Sales Manager at Burgess Pet Care
7-2016 - 10-2017
Lead CBM SPAR confectionery at Nestlé

Education

2004 - 2007
2:2 from Leeds Beckett University
Education details unavailable from immanuel college

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Leeds Area, United Kingdom Job Level : Mid-senior Designation : Sales Director at Bugalugs Pet Care
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Build rapport slwly without rushing, it will come handy to handle hard questions later

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Jonathan

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Jonathan take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Jonathan

Personality Compatibility


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