Jonathan Kouwenberg

Observer
DISC Type : ic

President at Platinum Marine Group

Canada

Overview

Jonathan Kouwenberg is a seasoned leader with 28 years of experience in the Royal Canadian Navy, where he commanded warships and directed fleet operations. Now President of Platinum Marine Group, he applies his extensive maritime and leadership expertise to the recreational yachting industry. He is a graduate of the Royal Military College of Canada.

Describing himself as an adventure enthusiast, Jonathan was originally drawn to the navy for its promise of adventure, which led him to navigate ships across four oceans. Born and raised in Northern British Columbia, he enjoys spending time on the coast with his wife and two children, embracing the maritime lifestyle.

After a distinguished career that included serving as a Military Observer for a United Nations mission in Sudan, he transitioned to the private sector to become a boat builder.

Personality Overview

Assertive

Example Seeker

Value Driven

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Authentic Leadership
Presented on leadership, emphasizing that it requires constant self-reflection, accountability, and creating an environment of trust for the entire team.
Maritime Operations
His extensive naval career includes commanding HMC Ships Vancouver and Calgary and serving as Director of Current Operations for the Canadian Fleet Pacific.
Yacht Industry
As President of Platinum Marine Group, he is focused on the services and needs of recreational yacht and boat owners in the Pacific Northwest.

Media Appearances

Jonathan has no verified media appearances

Work History

5-2025
President at Platinum Marine Group
8-2023 - 8-2025
Human Security Advisor - Canadian Joint Operations Command (CJOC) at Department of National Defence/Ministère de la défense nationale
8-2022 - 8-2023
Deputy Commander Small and Enduring Missions - Canadian Joint Operations Command (CJOC) at Department of National Defence/Ministère de la défense nationale
1-2020 - 8-2021
Director Current Operations - Canadian Fleet Pacific (CANFLTPAC) at Royal Canadian Navy | Marine royale canadienne
6-2019 - 1-2020
Commanding Officer HMCS Calgary at Royal Canadian Navy | Marine royale canadienne

Education

Bachelor's degree from Royal Military College of Canada/Collège militaire royal du Canada
Joint Command and Staff Program from Candian Forces College

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : N/A Designation : President at Platinum Marine Group
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jonathan

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Jonathan take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jonathan

Personality Compatibility


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