Jonathan Lay in

Jonathan Lay

Energizer · DISC type I
Vice President Digital Marketing at Desert Financial Credit Union
📍 Greater Phoenix Area, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
20 Years
Current Role
Vice President Digital Marketing
Job Level
Senior
Location
Greater Phoenix Area, United States
Personality Overview

How Jonathan shows up

Full Of Energy
Imaginative
Big Picture Person

They are naturally enthusiastic, so take their promise with a pinch of salt. Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Priorities

Topics Jonathan cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2022
Vice President Digital Marketing
Desert Financial Credit Union
6-2018 - 5-2022
Director of Marketing
WSECU
1-2009 - 6-2018
Senior Advisor
Digital Growth Institute
5-2007 - 1-2009
Paralegal
Baker Botts
5-2006 - 5-2007
Direct Marketing Intern
National Instruments
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2002 - 2007
Bachelor of Business Administration (B.B.A.)
The University of Texas at Austin
2002 - 2007
Bachelor of Science (B.S.)
The University of Texas at Austin
Social presence
in
Behavioral profile

DISC profile (public)

I

Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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