Jonathan Macfie

Captain
DISC Type : SD

Board Chair at Chrysalis Partners Ltd

Greater Oxford Area, United Kingdom

Overview

Jonathan Macfie is a seasoned executive with over 30 years of experience in I. T. and business growth. As Chairman of Chrysalis Partners, he leverages his experience, which includes building and selling an I. T. services company for £8m, to help SMEs achieve success. He holds a Bachelors Degree from the University of Portsmouth.

Outside of his board and consulting work, Jonathan is a member of the Institute of Directors and a Fellow of the British Computer Society. He is also a member of Mensa, the high-IQ society, indicating a strong intellectual curiosity beyond his professional sphere.

Unique fact: Jonathan successfully built an I. T. services business from a start-up to employing 140 people before its sale.

Personality Overview

Decisive But Calm

Dynamic But Sincere

Consummate Professional

They exhibit a rare combination of being result-oriented but patient at the same time.  They might take some time to make their mind up but once they do, they don't change it easily. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

SME Business Growth
As Chair at Chrysalis Partners and Principal at MA Limited, his career is focused on improving revenues, profitability, and value creation for small and medium-sized enterprises.
IT Services
Has a 30-year background in the tech sector, including founding, scaling, and successfully exiting his own IT services business that served blue-chip clients.
Exit Strategy Planning
Specializes in consultancy that includes fund raising and exit planning, helping business owners prepare for and execute a successful trade sale.

Media Appearances

Jonathan has no verified media appearances

Work History

8-2019
Board Chair at Chrysalis Partners Ltd
10-2009
Principal at MA Limited
11-2020 - 2-2023
Non-Executive Director at Salt Superyachts
4-2017 - 12-2019
Business Development and Partnerships, EMEA at autoGraph Inc.
3-2010 - 8-2016
Chair/ Non-Executive Director at Perfect Answer, Forgotten Mobile, Exam on Demand

Education

Bachelor’s Degree from University of Portsmouth

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Oxford Area, United Kingdom Job Level : Mid-senior Designation : Board Chair at Chrysalis Partners Ltd
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Jonathan

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Jonathan take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Jonathan

Personality Compatibility


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