Jonathan Mills

Evaluator
DISC Type : scd

Commercial Finance Director at Retirement Villages Group Ltd

Kent, England, United Kingdom

Overview

Jonathan is a strategic finance leader and board advisor, currently serving as the Commercial Finance Director at Retirement Villages Group Ltd. Educated in Economics & Accounting at the University of Bristol, he is recognized for guiding organizations through growth and transformation. Colleagues describe him as impressive, strategic, a patient listener, and proactive.

As an investor in Future of Work startups and an accredited mentor for founders, Jonathan actively shapes emerging businesses.

Personality Overview

Hard To Convince

Thorough Evaluator

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Startup Mentorship
Serves as a mentor for AI, Fintech, and Tech for Good startups, advising on strategic positioning, fundraising readiness, and operational enhancements.
Future of Work
As an investor with NoBa Capital, he actively invests in startups that are transforming the world of work.
Responsible Investing (ESG)
Previously the Financial Director for Principles for Responsible Investment and maintains an active interest in the ESG space.

Media Appearances

Jonathan has no verified media appearances

Work History

5-2025
Commercial Finance Director at Retirement Villages Group Ltd
3-2025
Investor at NoBa Capital
4-2024
Board Advisor at MHR
11-2023
Mentor at The Portfolio Collective
12-2022 - 11-2024
Financial Director at Principles for Responsible Investment

Education

1999 - 2002
Economics & Accounting from University of Bristol
FCA from ICAEW

More Information

Social Presence :

Prographics :

Exp : 2 Location : Kent, England, United Kingdom Job Level : Mid-senior Designation : Commercial Finance Director at Retirement Villages Group Ltd
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Be prepared for comments or questions that are critical of your product or your claims

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Don’t nudge them to do something by using the logic that others have done the same

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jonathan

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jonathan take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jonathan

Personality Compatibility


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