Jonathan Morland-Barrett

Questioner
DISC Type : c

Lead Business Intelligence Consultant at Bailey Abbott

Perth, Western Australia, Australia

Overview

Jonathan is a Lead Business Intelligence Consultant at Bailey Abbott, specializing in data visualization, analytics, modeling, and warehousing. He holds a Master of Information Technology from Murdoch University and is a Microsoft Certified Azure Data Scientist and Power BI Data Analyst, reflecting his expertise in the field.

Outside of work, Jonathan has a keen interest in automotive technology, demonstrated by his interest in Toyota and a unique certification. He is a proponent of continuous learning and has encouraged small businesses to develop their technological skills, including data management and cybersecurity.

He holds a Certificate II in Automotive Air Conditioning Technology, a unique skill for a data professional.

Personality Overview

Not Easily Convinced

Price-Sensitive

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Data Analytics & BI
His entire career is focused on business intelligence, with specific skills in data modeling, visualization, and warehousing, supported by multiple Microsoft certifications.
Professional Upskilling
He frequently shares updates on new certifications, like the Azure Data Scientist Associate, and recently celebrated the completion of his university course.
SME Tech Advancement
Shared a funding opportunity for small to medium-sized enterprises, encouraging them to develop skills in data management, cybersecurity, and data analytics.

Media Appearances

Jonathan has no verified media appearances

Work History

7-2025
Lead Business Intelligence Consultant at Bailey Abbott
6-2024 - 6-2025
Lead Business Intelligence Consultant at Lime Theory
10-2023 - 6-2024
Senior Business Intelligence Consultant at Lime Theory
3-2023 - 10-2023
Business Intelligence Consultant at Lime Theory
3-2020 - 5-2021
Digital Marketing Coordinator at 3am Ideas Pty Ltd

Education

3-2021 - 11-2022
Master of Information Technology from Murdoch University
2020 - 2020
Graduate Certificate in Professional Practice from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 15 Location : Perth, Western Australia, Australia Job Level : Mid-senior Designation : Lead Business Intelligence Consultant at Bailey Abbott
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jonathan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jonathan take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Jonathan

Personality Compatibility


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