Jonathan Rigby

Commander
DISC Type : D

Secretary General at World Flying Disc Federation

United Kingdom

Overview

Jonathan is a global sports leader and the current Secretary General for the World Flying Disc Federation. He specializes in driving commercial growth for sports organizations, with past experience at Manchester United, UCI, and Sheffield United. A creative strategist, he holds a BA in Marketing from the University of Stirling.

His career demonstrates a deep passion for a wide array of sports, from major global entities like football and motorsport to emerging sports like flying disc. He is dedicated to helping these organizations connect with audiences and achieve sustainable growth, blending professional expertise with a clear love for the game.

After working with some of the worlds biggest sports brands, he has taken a leadership role in the world of professional frisbee.

Personality Overview

Risk-Taker

Decisive

Strong-Willed

They are very proud of what they do.  They like to act fast and expect others to do the same. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Sports Commercial Growth
His entire career is focused on helping federations and rights holders grow visibility, audiences, and revenue through sponsorships and strategic partnerships.
Audience Engagement
A core part of his strategy involves developing fan engagement through innovative uses of data, media, and content.
Emerging Sports
His current role as Secretary General of the World Flying Disc Federation highlights a commitment to growing the visibility and reach of non-traditional sports.

Media Appearances

WFDF Appoints Jonathan Rigby as Secretary General. Featured in World Flying Disc Federation (wfdf.sport)

See Now

Work History

2-2026
Secretary General at World Flying Disc Federation
5-2025 - 12-2025
Commercial Advisor at England Athletics
7-2024 - 10-2025
Marketing & Commercial Consultant (Interim and P/T) at Sheffield United Football Club
3-2024
Commercial Strategy Consultant at Fédération Internationale de l'Automobile
3-2024
Commercial Strategy Consultant at Defender Burghley Horse Trials

Education

1987 - 1991
BA (Hons) Marketing from University of Stirling
Business/Commerce from University of Stirling

More Information

Social Presence :

Prographics :

Exp : 32 Location : United Kingdom Job Level : Senior Designation : Secretary General at World Flying Disc Federation

Interested in

Sports

Football, Horse-racing, MMA, Basketball, Tennis, Cycling

Health & Outdoor

Travel, Cycling, Travel

Entertainment

Gaming

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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • Be respectful but crisp

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jonathan

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jonathan take some risk or not?

  • The risks don’t matter much to them.

You And Jonathan

Personality Compatibility


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