Jonathan Sanders

Examiner
DISC Type : cs

Founder and CEO at Light

United Kingdom

Overview

Jonathan Sanders is the Founder and CEO of Light, an AI-native finance platform. A Chartered Financial Analyst (CFA), he is a serial entrepreneur, having previously co-founded Juni and served as Head of Payments at Pleo. He is focused on replacing legacy ERP systems, a mission born from his firsthand frustrations with them.

His core product philosophy is to treat AI like a "student assistant" that learns from clear instructions to automate complex financial tasks. This concept was developed in collaboration with OpenAIs product leadership before the public launch of ChatGPT and now defines his companys approach to building self-improving, organic software.

Personality Overview

Status Quo Seeker

Tough To Convince

Late Adopter

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Replacing Legacy ERPs
He founded Light after personally experiencing two "nightmare" ERP migrations at his previous companies, Pleo and Juni, motivating him to build a modern alternative from scratch.
AI-Native Platforms
Emphasizes building software with AI at the core from day one, rather than "bolting AI onto legacy systems, " to unlock its full potential for automation and efficiency.
Financial Automation
His company's mission is to eliminate financial administration by automating multi-entity accounting, global payments, and expense management, aiming to make month-end closes nearly instant.

Media Appearances

Jonathan Sanders, Co‑founder & CEO at Light | Slush 2025. Featured in YouTube

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Work History

2022
Founder and CEO at Light
2020 - 2022
Co-Founder at Juni
2018 - 2020
Head of Payments at Pleo
2016 - 2018
Power points at Bain & Company
2013 - 2015
Quant Trading, Alternative Investments at Credit Suisse

Education

Education details unavailable from INSEAD
Education details unavailable from Aarhus University

More Information

Social Presence :

Prographics :

Exp : 13 Location : United Kingdom Job Level : Leadership Designation : Founder and CEO at Light
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Insights For Selling To Jonathan

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonathan is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Jonathan

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Jonathan move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Jonathan take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Jonathan

Personality Compatibility


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