Jonathan Schofield

Writer, guide, public speaker at Jonathan Schofield Tours

📍 Manchester Area, United Kingdom

Jonathan Schofield is an acclaimed writer, public speaker, and registered Blue Badge Guide with deep expertise in Manchesters history and architecture. He serves as Editor-at-Large for Manchester Confidential and has authored over twenty books on the North West. People who take his tours describe his style with "verve", "warmth", and "humor".

He was awarded the University of Manchester Medal of Honour in 2021 for his exceptional contributions to the city and region.

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Current Role

Writer, guide, public speaker

Location

Manchester Area, United Kingdom

Personality Overview

How Jonathan shows up

Communication Style

Decision Approach

Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

Priorities

Topics Jonathan cares about

Manchester History

He is an author and the city's best-known tour guide, focusing on Manchester's architecture, radical past, and cultural evolution in his work.

Urban Development

His books, such as "Lost & Imagined Manchester, " and various talks explore the city's architectural plans, unrealized projects, and urban landscape evolution.

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Career

Work history

Writer, guide, public speaker

Jonathan Schofield Tours

In the press

Media appearances

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Education

Education details unavailable

Cardiff University / Prifysgol Caerdydd

Social presence

Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Selling to Jonathan?

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How to run the call and the meeting
His cold-calling profile and exact script
How to write an email that lands
How to negotiate and close

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During a call or a meeting

Focus your pitch on the impact that you could help them have on their organization

DON'T

Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

If possible, connect them to existing customers

Reveal the full meeting playbookFree. 10 seconds.

When cold calling

Pattern Interrupt: A polite and formal approach, that doesn’t sound over-friendly or too aggressive makes it hard for them to say no to you.

Pace: Slow down a little bit, especially if you are fast usually. Sound like a 'calming break from the day' person.

Reveal the cold-call scriptFree. 10 seconds.

When writing an email

Subject: Formal

Length of mail: Long

Salutation: Yes (Something formal). Greeting: Yes (Say something formal/usual). Tone of words: Friendly, second-person. Bullet points: Could use. Closing line: Simply lay out the next steps. Complimentary close: Formal. Overall messaging: Focused on social proof and process

Reveal the full email formulaFree. 10 seconds.

Negotiating and closing

The secret to closing Jonathan fast: Low-risk, go-ahead from other stakeholders and successful evaluation as per process matter the most to them.

How fast will Jonathan move? They do not like to rush and can be quite slow in their decision making. 

Reveal the closing strategyFree. 10 seconds.

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