Jonny Sammut

Commander
DISC Type : D

Board Member (Community Board) at BCS, The Chartered Institute for IT

Sheffield, England, United Kingdom

Overview

Jonny is the Director of Digital Services at Welsh Ambulance Services University NHS Trust, Chair of the BCS Wales Hub, and author of a book on AI. With over 22 years of experience, he is a Fellow of the BCS who specializes in digital transformation. He is described by colleagues as a forward-thinking, compassionate, and authentic leader.

Born in Malta and now shaping digital futures in the UK, Jonny is a passionate advocate for inclusive design and making technology work for people. He draws inspiration from ensuring technology is accessible for everyone, including his elderly family members, and champions creating human-centric digital services.

He is a self-described "constructive disruptor" who brings a bit of "pirate energy" to challenge the status quo and drive innovation.

Personality Overview

Very Quick

Strong-Willed

Decisive

They are not focused on building rapport and relationships.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

AI in Healthcare
Authored "In the Loop with AI" and is actively blending AI into NHS 111 Wales with virtual agents to create a more connected care system.
Digital Patient Services
Leads the digital strategy for the Welsh Ambulance Service and speaks at events like the "HSJ Digital Patient Empowerment Forum" to improve patient care through technology.
Inclusive Design
A passionate advocate for human-centric technology, motivated by personal experiences to ensure digital services are accessible to everyone, regardless of age or technical ability.

Media Appearances

Jonny Sammut - Welsh Ambulance Services University NHS Trust profile. Featured in Welsh Ambulance Service (NHS Wales)

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Jonny Sammut FBCS appointed Chair of BCS Wales Hub. Featured in BCS, The Chartered Institute for IT

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Work History

8-2025
Board Member (Community Board) at BCS, The Chartered Institute for IT
6-2025
Chair BCS Wales Hub at BCS, The Chartered Institute for IT
9-2023
Director of Digital Services at Welsh Ambulance Services University NHS Trust
12-2020 - 9-2023
Chief of Digital & Innovation at North West Ambulance Service NHS Trust
1-2017 - 12-2020
Business Intelligence Director at Health Management Ltd

Education

9-2021 - 12-2022
Postgraduate Degree (PgDip) from Imperial College London
2015 - 2018
Master of Science (MSc) from University of South Wales

More Information

Social Presence :

Prographics :

Exp : 22 Location : Sheffield, England, United Kingdom Job Level : Mid-senior Designation : Board Member (Community Board) at BCS, The Chartered Institute for IT
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Insights For Selling To Jonny

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Don't try too hard to forge relationships with them
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonny is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jonny

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Jonny move?

  • They can take decisions very fast if you manage to convince them.
  • Can Jonny take some risk or not?

  • The risks don’t matter much to them.

You And Jonny

Personality Compatibility


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