Jonny Williams

Researcher
DISC Type : Cs

Head of North America at TPA CAPITAL

Salt Lake City, Utah, United States

Overview

Jonny Williams is the Head of North America at TPA Capital, where he leads the sourcing, execution, and management of investments in the US. A qualified Chartered Accountant, he has extensive experience in private equity and corporate finance, focusing on partnering with ambitious, lower-middle-market businesses to support their growth.

Outside of work, Jonny is a keen sports fan, following the Minnesota Vikings (American football) and Arsenal (UK soccer). He also enjoys a variety of outdoor activities, including running, kitesurfing, and hiking, showcasing a passion for both team sports and personal challenges in nature.

He is spearheading the US expansion for the London-based private equity firm.

Personality Overview

Detail Oriented

Perfectionist

Cost Conscious

Being observant comes to them naturally.  They tend to be clear about their needs and limitations and are unlikely to promise too much. They are always well-planned and adopt a systematic approach.

Topics They Care About

US Market Investments
Leads TPA Capital's North American strategy, directly sourcing and managing investments in US-based lower-middle-market companies like E. J. Ward.
Supporting Founders
Passionate about partnering with ambitious management teams and founders to help them achieve the next phase of their growth journey.
Outdoor Activities
Actively engages in personal outdoor pursuits, including running, hiking, and kitesurfing, as mentioned in his professional biography.

Media Appearances

TPA Capital Private Equity | Investment Manager | Jonny Williams. Featured in TPA Capital (official website)

See Now

Work History

2020
Head of North America at TPA CAPITAL
7-2019 - 3-2020
Lead Advisory Manager at Grant Thornton LLP
1-2019 - 6-2019
Lead Advisory Executive at Grant Thornton LLP
10-2017 - 12-2018
Financial Modelling Executive at Grant Thornton LLP
9-2014 - 9-2017
Audit Associate at Grant Thornton LLP

Education

2014 - 2017
Chartered Accountant Qualification from ICAEW
2011 - 2014
Bachelor of Science (BS) from Royal Holloway, U. of London

More Information

Social Presence :

Prographics :

Exp : 11 Location : Salt Lake City, Utah, United States Job Level : Mid-senior Designation : Head of North America at TPA CAPITAL
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Insights For Selling To Jonny

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Share whitepapers or case studies that showcase measurable results instead of just telling customer stories
  • Use a presentation with information before getting into a live product walkthrough

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don’t overhype the product/pitch, keep it measured
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jonny is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Jonny

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Jonny move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Jonny take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Jonny

Personality Compatibility


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