Jono Schafler

Observer
DISC Type : ic

Co-Founder & CEO at InHouse

New York, New York, United States

Overview

Jono is the Co-Founder and CEO of InHouse, a property-tech company using AI to innovate home furnishing. A serial entrepreneur, he also co-founded LAUNCH, a venture studio for direct-to-consumer brands. Jono holds an MBA from Harvard Business School and a degree from The London School of Economics.

Outside of his ventures, Jono is passionate about charitable causes, recently participating in a marathon fundraiser to cure Epidermolysis Bullosa (EB). He is also fascinated by how the next generation interacts with technology, drawing inspiration from his young sons early adoption of AI tools.

His young son, Ari, is already a native user of generative AI tools like Krea. ai and Kling AI to animate his toy dinosaurs.

Personality Overview

Assertive

Curious

Value Driven

They are generally good communicators and can be hard to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Generative AI in Design
Actively seeking experts in generative AI workflow tools like ComfyUI to enhance the AI-design capabilities of his company, InHouse.
Venture Building
Co-founded LAUNCH, a venture studio that builds, operates, and supports direct-to-consumer businesses like BRUNT Workwear and Trade Coffee.
PropTech Innovation
His company, InHouse, is transforming the residential experience for tenants in multifamily properties through shoppable, AI-powered floorplans.

Media Appearances

Channel Expansion in 2023 // Jono Schafler, InHouse (Night School ...). Featured in YouTube

See Now

Work History

6-2021
Co-Founder & CEO at InHouse
6-2019
Strategic Advisor at BRUNT Workwear
1-2021
Managing Partner at SBROS
3-2025
Mentor at Techstars
Co-Founder & Managing Partner at LAUNCH

Education

2011 - 2013
MBA from Harvard Business School
2005 - 2006
Graduate from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Leadership Designation : Co-Founder & CEO at InHouse
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Insights For Selling To Jono

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jono is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jono

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Jono move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Jono take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jono

Personality Compatibility


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