Joonas Rinne

Researcher
DISC Type : Cs

Vice President, Marketing at Casambi Technologies Oy

Helsinki, Uusimaa, Finland

Overview

As Vice President of Marketing at Casambi Technologies, Joonas Rinne spearheads the companys growth with a partnership-driven, go-to-market strategy. His decade of experience spans analytics, SEO, digital advertising, and marketing automation. A graduate of the University of Eastern Finland, he has a proven track record of leveraging technology for marketing success.

There is no publicly available information about Joonass personal life or interests outside of his professional work.

He founded Digitys Oy, a company that specialized in generating more affordable sales leads through inbound and content marketing.

Personality Overview

ROI Seeker

Process Focused

Cost Conscious

They are thorough and always follow a systematic approach.  They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Growth Marketing
He implements an "ecocystem-centric and partnership-driven go-to-market strategy" to drive Casambi's rapid growth and has been instrumental in the company's recognition as a fast-growing tech firm.
Content Marketing
As founder of Digitys Oy, he emphasized creating blogs, research, and guides. At Casambi, he hires technical copywriters to translate complex topics into compelling stories.
Marketing Automation
He has extensive experience in marketing automation and has delivered presentations on the topic, focusing on its role in complementing marketing stacks rather than replacing customer knowledge.

Media Appearances

Joonas has no verified media appearances

Work History

12-2019
Vice President, Marketing at Casambi Technologies Oy
9-2019 - 12-2019
Director, Digital & Strategy at Valve
1-2017 - 12-2019
Head Of New Business at Valve
3-2016 - 1-2017
Head of Inbound & Content Marketing at Valve
5-2013 - 3-2016
CEO & founder at Digitys Oy

Education

BSc Economics and Business Administration from University of Eastern Finland
Business from Turku University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 17 Location : Helsinki, Uusimaa, Finland Job Level : Senior Designation : Vice President, Marketing at Casambi Technologies Oy
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Insights For Selling To Joonas

During A Call Or A Meeting

DO's

  • Use a presentation with information before getting into a live product walkthrough
  • Preferably use email to follow up with them instead of phone or Linkedin, engage by asking question or opinions
  • Actively address their concerns around change, risk, and acceptance by users

DONT's

  • Give it some time before you try to build rapport and a relationship, it doesn't come to them naturally
  • Avoid emotional and informal language, stay objective and to the point instead
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joonas is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Joonas

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Joonas move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Joonas take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Joonas

Personality Compatibility


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