Melanie Burkard-Pispers

Critic
DISC Type : C

Global Head of Marketing at Zumtobel Lighting

Dornbirn, Vorarlberg, Austria

Overview

As Global Head of Marketing at Zumtobel, Melanie Burkard-Pispers leverages over 20 years of B2B marketing experience to shape the brands strategy. She focuses on creating customer-centric experiences that underscore Zumtobels commitment to design, innovation, and quality. She holds a Diploma in Business Administration and Marketing from the Cologne University of Applied Sciences.

There is no publicly available information regarding Melanies personal life, hobbies, or interests outside of her professional career. Her focus remains on brand development, marketing strategy, and achieving impactful business results.

She recently celebrated the 75-year anniversary of Zumtobel, highlighting the companys dedication to shaping the future of light.

Personality Overview

Negotiator

Information Seeker

Objective Thinker

Unless the value is proven by data, they are unlikely to value fancy features.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Premium Brand Strategy
Her primary focus is strengthening Zumtobel’s positioning as a premium brand through customer-centric experiences that highlight design and quality.
Data-Driven Marketing
She has deep expertise in digital and performance marketing, using data to create targeted campaigns with impactful results across industries.
Energy Efficiency
Recognizes the growing importance of lighting in building energy efficiency and actively shares expert insights on new regulations like the EPBD directive.

Media Appearances

Melanie has no verified media appearances

Work History

5-2025
Global Head of Marketing at Zumtobel Lighting
5-2014 - 4-2025
Head of Marketing & Communications at INVERTO, A BCG Company
6-2007 - 4-2014
Teamlead at nexum AG
5-2000 - 5-2007
Marketing Manager at Brandit GmbH
10-1997 - 4-2000
Marketing Specialist at Ministerium für Wirtschaft, Industrie, Klimaschutz und Energie des Landes NRW

Education

1992 - 1996
Diplom Kauffrau from Cologne University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 28 Location : Dornbirn, Vorarlberg, Austria Job Level : Mid-senior Designation : Global Head of Marketing at Zumtobel Lighting
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Insights For Selling To Melanie

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Don’t try too hard to build a relationship with them
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Melanie is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Melanie

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Melanie move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Melanie take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Melanie

Personality Compatibility


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