Melanie Burkard-Pispers in

Melanie Burkard-Pispers

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Global Head of Marketing at Zumtobel Lighting
📍 Dornbirn, Vorarlberg, Austria

As Global Head of Marketing at Zumtobel, Melanie Burkard-Pispers leverages over 20 years of B2B marketing experience to shape the brands strategy. She focuses on creating customer-centric experiences that underscore Zumtobels commitment to design, innovation, and quality. She holds a Diploma in Business Administration and Marketing from the Cologne University of Applied Sciences.

There is no publicly available information regarding Melanies personal life, hobbies, or interests outside of her professional career. Her focus remains on brand development, marketing strategy, and achieving impactful business results.

She recently celebrated the 75-year anniversary of Zumtobel, highlighting the companys dedication to shaping the future of light.

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Experience
28 Years
Current Role
Global Head of Marketing
Job Level
Mid-senior
Location
Dornbirn, Vorarlberg, Austria
Personality Overview

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Priorities

Topics Melanie cares about

Premium Brand Strategy
Her primary focus is strengthening Zumtobel’s positioning as a premium brand through customer-centric experiences that highlight design and quality.
Data-Driven Marketing
She has deep expertise in digital and performance marketing, using data to create targeted campaigns with impactful results across industries.
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Career

Work history

5-2025
Global Head of Marketing
Zumtobel Lighting
5-2014 - 4-2025
Head of Marketing & Communications
INVERTO, A BCG Company
6-2007 - 4-2014
Teamlead
nexum AG
5-2000 - 5-2007
Marketing Manager
Brandit GmbH
10-1997 - 4-2000
Marketing Specialist
Ministerium für Wirtschaft, Industrie, Klimaschutz und Energie des Landes NRW
In the press

Media appearances

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Education
1992 - 1996
Diplom Kauffrau
Cologne University of Applied Sciences
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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