Joost Minnaar

Observer
DISC Type : ci

Co-Founder at Corporate Rebels

Netherlands

Overview

Joost Minnaar is the co-founder of Corporate Rebels, an award-winning movement focused on making work more engaging. A former scientist with a PhD in chemistry, he now researches progressive, human-centric organizations. He is a recipient of the Thinkers50 Radar Award, recognizing him as a top emerging management thinker.

Driven by personal frustration with the corporate world, Joost and a friend embarked on a global journey to study the worlds most inspiring workplaces. This passion project evolved into Corporate Rebels, a platform dedicated to sharing insights on creating more fulfilling and fun work environments.

Unique fact: Before becoming a leading voice on organizational culture, Joost was a scientist with patents in nanotechnology.

Personality Overview

Curious

Example Seeker

Value Driven

They ask a lot of questions and rely heavily on information and collaterals.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally good communicators and can be hard to convince.

Topics They Care About

Progressive Workplaces
Travels the world to research and promote organizations that prioritize employee engagement and have innovative, human-centric structures.
Decentralized Leadership
Advocates for moving away from traditional hierarchies towards networks of autonomous teams and distributed authority.
Organizational Research
Combines his hands-on global research with academic rigor as a PhD candidate at Vrije Universiteit Amsterdam, focusing on boss-less organizations.

Media Appearances

Ep. 7 Joost Minnaar from Corporate Rebels on making work more fun. Featured in Spotify

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Corporate Rebels: Make work more fun by Joost Minnaar. Featured in YouTube

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Corporate Rebels – Joost Minnaar and Pim de Morree. Featured in We Are The Culture Club

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Work History

8-2015
Co-Founder at Corporate Rebels
6-2023
Co-Founder at ThermoSwap
10-2021
Co-Founder at Krisos
5-2020
Co-Founder at Corporate Rebels Foundation
6-2013 - 6-2015
Scientist at Henkel

Education

Bill & Connie Nobles Fellow from Rutgers School of Management and Labor Relations (SMLR)
Doctor of Philosophy - PhD from Vrije Universiteit Amsterdam (VU Amsterdam)

More Information

Social Presence :

Prographics :

Exp : 15 Location : Netherlands Job Level : Leadership Designation : Co-Founder at Corporate Rebels
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Insights For Selling To Joost

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joost is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Joost

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Joost move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Joost take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Joost

Personality Compatibility


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