Chad Croal, MBA in

Chad Croal, MBA

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Senior National Sales Manager at CCM Hockey
📍 Canada

Chad is a global sales leader with over 15 years of experience driving go-to-market strategy and nine-figure revenue growth for major brands like CCM Hockey and Nestlé. A trusted C-suite advisor, he holds dual Executive MBAs from Cornell and Queens University. Colleagues describe him as creative, driven, and collaborative.

Outside of his corporate roles, Chad is passionate about hockey and youth sports development. This is highlighted by his position at CCM Hockey and his Level 1 coaching certification. He actively promotes making the game more accessible for young players.

He has consulted for both Nestlé on their Africa market entry and for crypto-exchange Binance on blockchain applications in the energy sector.

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Experience
15 Years
Current Role
Senior National Sales Manager
Location
Canada
Personality Overview

How Chad shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Chad cares about

Relationship-Based Selling
Authored an article on why long-term partnerships are a superior growth model compared to transactional wins, a core belief he champions.
Go-to-Market Strategy
Has extensive experience designing and executing GTM strategies for diverse organizations, from PE-backed firms to publicly traded multinationals.
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Career

Work history

1-2023 - 12-2025
Senior National Sales Manager
CCM Hockey
9-2022 - 3-2023
Global GTM Strategy Consultant
Nestlé
10-2021 - 3-2023
Capital Strategy Consultant
Binance Canada
1-2018 - 1-2023
Business Development Manager
Red Flame Industries
2-2017 - 1-2018
Corporate Business Development
Red Flame Industries
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2021 - 2023
Executive MBA
Cornell University
2021 - 2023
Executive MBA
Queen's University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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