Jordan Cardinale

Pioneer
DISC Type : DIS

Vice President, Marketing & Communications at The Moth

New York, New York, United States

Overview

Jordan is an Emmy Award-winning marketing executive, currently serving as the Vice President of Marketing & Communications at The Moth. With an MBA from Fordham, she has a history of building major entertainment brands, notably leading Nickelodeons global rebrand. Colleagues describe her as strategic, kind, and innovative.

Fueled by a love for storytelling, Jordan transitioned from a former career as a puppet builder into marketing. She finds fulfillment at the intersection of media and mission, believing in the power of stories to connect people. In her personal time, she is an avid knitter.

Unique fact: Jordan is a former puppet builder who applied her passion for creative narratives to her marketing career.

Personality Overview

Driven But Considerate

Decisive But Friendly

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed They have the unique ability to win both love and respect from their team (or outsiders)

Topics They Care About

Power of Storytelling
Her entire career, from puppet building to leading marketing at The Moth, is driven by her belief in the power of creative narratives to build communities and inspire action.
Strategic Brand Building
She has extensive experience building and evolving brands, highlighted by her leadership of Nickelodeon's Emmy Award-winning global rebrand.
Media with a Mission
She is passionate about the intersection of media and social impact, focusing on purpose-driven marketing and telling stories that matter.

Media Appearances

Jordan has no verified media appearances

Work History

6-2025
Vice President, Marketing & Communications at The Moth
3-2025 - 6-2025
Fractional Head of Marketing (Brand & Events) at ADWEEK
Vice President, Brand Marketing Strategy + Digital Platforms (Nickelodeon / Global Kids & Family) at Paramount
4-2022 - 7-2022
Senior Director, Brand Marketing Strategy + Digital Platforms at Nickelodeon
6-2019 - 4-2022
Senior Director, Audience & Media Strategy at Nickelodeon

Education

Bachelor's Degree from NYU Gallatin
Master of Business Administration (M.B.A.) from Fordham Gabelli School of Business

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Senior Designation : Vice President, Marketing & Communications at The Moth
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Insights For Selling To Jordan

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jordan is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jordan

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jordan move?

  • They are generally fast movers and can take quick decisions
  • Can Jordan take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jordan

Personality Compatibility


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