Jordan Keddington

Energizer
DISC Type : I

SVP - Digital Business Strategy Consulting at Bounteous

United States

Overview

Jordan Keddington is the SVP of Digital Business Strategy Consulting at Bounteous, where he focuses on developing strategies that enhance customer experiences and create business value. He leverages his background in eCommerce from Sears and an MBA from Northwesterns Kellogg School of Management to reframe complex problems and find innovative solutions for clients.

As an alumnus of both Brigham Young University and Northwesterns prestigious Kellogg School of Management, he has a strong foundation in business and management. His professional philosophy centers on discovering opportunities by asking the right questions and fostering collaboration between clients and internal teams.

While at Sears, he held direct P&L responsibility for the eCommerce business of major divisions including Fitness, Sporting Goods, and Toys.

Personality Overview

Imaginative

Big Picture Person

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Digital Commerce Strategy
As SVP of Digital Business Strategy, he specializes in analyzing business models and developing strategies to drive growth for clients in the digital commerce space.
eCommerce P&L
Managed P&L and strategy for major eCommerce divisions at Sears, delivering significant year-over-year profit growth.
AI Personalization
Has explored how artificial intelligence can simplify and scale personalized digital experiences to improve customer engagement and conversion rates.

Media Appearances

Jordan has no verified media appearances

Work History

6-2025
SVP - Digital Business Strategy Consulting at Bounteous
5-2023 - 6-2025
VP - Head of Strategy, Insights, Activation | Consumer Goods, Retail, Travel & Hospitality at Bounteous
7-2021 - 5-2023
VP - Digital Business Strategy Consulting at Bounteous
9-2017 - 12-2018
Senior Director - Strategy & Operations | Chief of Staff to Chief Online Officer at Sears
12-2015 - 9-2017
Director of eCommerce Strategy - Hardlines; eCommerce DMM - Fitness, Sporting Goods, Toys at Sears

Education

2016 - 2018
Master of Business Administration (M.B.A.) from Northwestern University - Kellogg School of Management
2008 - 2012
Business Management from Brigham Young University

More Information

Social Presence :

Prographics :

Exp : 8 Location : United States Job Level : Leadership Designation : SVP - Digital Business Strategy Consulting at Bounteous
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Insights For Selling To Jordan

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Speak enthusiastically with energy, maintain a clear and confident tone
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jordan is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Jordan

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Jordan move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Jordan take some risk or not?

  • They may take certain risks that they deem unlikely of personal repercussions.

You And Jordan

Personality Compatibility


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