Jordi Rofín in

Jordi Rofín

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Transformation & Analytics for the People Team at Welocalize
📍 Barcelona, Catalonia, Spain

Jordi Rofín leads Transformation & Data Strategy at Welocalize, focusing on people operations and forward-thinking change. With a Masters in Human Resources Management, he has a strong background in HR strategy and analytics in multicultural environments. Colleagues describe him as passionate, energetic, and a keen learner.

He is passionate about the transformative power of AI, which he credits with revolutionizing his way of working despite a non-technical background. This interest in technology-driven efficiency and learning seems to be a significant personal driver for him, shaping his approach to growth and optimization.

His career and impact were profoundly changed by ChatGPT, which he embraced as an engine for personal and professional growth.

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Experience
4 Years
Current Role
Transformation & Analytics for the People Team
Job Level
Junior
Location
Barcelona, Catalonia, Spain
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Jordi cares about

AI in HR
He credits AI, specifically ChatGPT, with genuinely transforming his life and work by unlocking new ways to learn, execute, and optimize processes.
People Analytics
His role centers on transformation and analytics for the People Team, with previous experience as a Global Analytics Lead focusing on data-driven HR.
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Career

Work history

10-2025
Transformation & Analytics for the People Team
Welocalize
3-2024
HR Operations Leader, Spain & France | Global Analytics Lead
Welocalize
5-2022 - 5-2024
HR Operations Leader, Spain & France
Welocalize
3-2017 - 9-2017
HR Assistant
Sercotel Hotels
In the press

Media appearances

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Education
2017 - 2019
Master's degree in Human Resources Management
UPF Barcelona School of Management
2013 - 2017
Bachelor's degree in Labor Relations
Universitat Pompeu Fabra
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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