Jordi Rofín

Questioner
DISC Type : c

Transformation & Analytics for the People Team at Welocalize

Barcelona, Catalonia, Spain

Overview

Jordi Rofín leads Transformation & Data Strategy at Welocalize, focusing on people operations and forward-thinking change. With a Masters in Human Resources Management, he has a strong background in HR strategy and analytics in multicultural environments. Colleagues describe him as passionate, energetic, and a keen learner.

He is passionate about the transformative power of AI, which he credits with revolutionizing his way of working despite a non-technical background. This interest in technology-driven efficiency and learning seems to be a significant personal driver for him, shaping his approach to growth and optimization.

His career and impact were profoundly changed by ChatGPT, which he embraced as an engine for personal and professional growth.

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

AI in HR
He credits AI, specifically ChatGPT, with genuinely transforming his life and work by unlocking new ways to learn, execute, and optimize processes.
People Analytics
His role centers on transformation and analytics for the People Team, with previous experience as a Global Analytics Lead focusing on data-driven HR.
HR Transformation
His entire career focus is on evolving People Operations through data, analytics, and forward-thinking change to drive efficiency and strategic reach.

Media Appearances

Jordi has no verified media appearances

Work History

10-2025
Transformation & Analytics for the People Team at Welocalize
3-2024
HR Operations Leader, Spain & France | Global Analytics Lead at Welocalize
5-2022 - 5-2024
HR Operations Leader, Spain & France at Welocalize
3-2017 - 9-2017
HR Assistant at Sercotel Hotels

Education

2017 - 2019
Master's degree in Human Resources Management from UPF Barcelona School of Management
2013 - 2017
Bachelor's degree in Labor Relations from Universitat Pompeu Fabra

More Information

Social Presence :

Prographics :

Exp : 4 Location : Barcelona, Catalonia, Spain Job Level : Junior Designation : Transformation & Analytics for the People Team at Welocalize
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Insights For Selling To Jordi

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jordi is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Jordi

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jordi move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Jordi take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jordi

Personality Compatibility


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