Jorge Ernesto Quiroz Caicedo in

Jorge Ernesto Quiroz Caicedo

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Head of Commercial & Marketing Finance / RGM at Central Cervecera de Colombia
📍 Bogotá D.C. Metropolitan Area, Colombia

Jorge Ernesto Quiroz Caicedo is a seasoned executive specializing in Revenue Growth Management and Business Intelligence within the LATAM consumer goods and pharmaceutical sectors. With over 15 years of experience, he drives commercial strategy and planning. He holds a Masters in Mathematics and a diploma in Statistics from MIT.

In 2024, he spearheaded the implementation of an innovative pricing architecture at Diageo, enhancing both market strategy and financial performance.

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Experience
15 Years
Current Role
Head of Commercial & Marketing Finance / RGM
Job Level
Mid-senior
Location
Bogotá D.C. Metropolitan Area, Colombia
Personality Overview

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Decision Approach
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Priorities

Topics Jorge cares about

Revenue Growth Strategy
He has led Revenue Growth Management at major companies like Diageo and FIFCO, designing multi-year brand pricing architectures to drive significant value.
Data-driven Decision Making
As Director of Business Intelligence, he automated enterprise commercial reports and defined sales force effectiveness KPIs by integrating data with Salesforce. com.
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Career

Work history

3-2025
Head of Commercial & Marketing Finance / RGM
Central Cervecera de Colombia
4-2024 - 3-2025
Head of Integrated Business Planning IBP
Diageo
3-2023 - 4-2024
Head of Revenue Growth Management RGM
Diageo
6-2021 - 3-2023
Director of Revenue Growth Management Middle Americas & Mexico
FIFCO
9-2017 - 6-2021
Director of Business Intelligence & Analytics LATAM
Abbott
In the press

Media appearances

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Education
Diploma en Estadística
Massachusetts Institute of Technology
2003 - 2005
Máster en Matemáticas
Universidad Nacional de Colombia
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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