Jorge Ernesto Quiroz Caicedo

Observer
DISC Type : ci

Head of Commercial & Marketing Finance / RGM at Central Cervecera de Colombia

Bogotá D.C. Metropolitan Area, Colombia

Overview

Jorge Ernesto Quiroz Caicedo is a seasoned executive specializing in Revenue Growth Management and Business Intelligence within the LATAM consumer goods and pharmaceutical sectors. With over 15 years of experience, he drives commercial strategy and planning. He holds a Masters in Mathematics and a diploma in Statistics from MIT.


In 2024, he spearheaded the implementation of an innovative pricing architecture at Diageo, enhancing both market strategy and financial performance.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Revenue Growth Strategy
He has led Revenue Growth Management at major companies like Diageo and FIFCO, designing multi-year brand pricing architectures to drive significant value.
Data-driven Decision Making
As Director of Business Intelligence, he automated enterprise commercial reports and defined sales force effectiveness KPIs by integrating data with Salesforce. com.
Integrated Business Planning
Led the Integrated Business Planning (IBP) function at Diageo, focusing on collaborative demand planning within a Sales & Operations Planning (S&OP) model.

Media Appearances

Jorge has no verified media appearances

Work History

3-2025
Head of Commercial & Marketing Finance / RGM at Central Cervecera de Colombia
4-2024 - 3-2025
Head of Integrated Business Planning IBP at Diageo
3-2023 - 4-2024
Head of Revenue Growth Management RGM at Diageo
6-2021 - 3-2023
Director of Revenue Growth Management Middle Americas & Mexico at FIFCO
9-2017 - 6-2021
Director of Business Intelligence & Analytics LATAM at Abbott

Education

Diploma en Estadística from Massachusetts Institute of Technology
2003 - 2005
Máster en Matemáticas from Universidad Nacional de Colombia

More Information

Social Presence :

Prographics :

Exp : 15 Location : Bogotá D.C. Metropolitan Area, Colombia Job Level : Mid-senior Designation : Head of Commercial & Marketing Finance / RGM at Central Cervecera de Colombia
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Insights For Selling To Jorge Ernesto

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Help them understand the risk aspect fully while inspiring confidence
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge Ernesto is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Jorge Ernesto

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Jorge Ernesto move?

  • They like to analyze well and then make their decisions.
  • Can Jorge Ernesto take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Jorge Ernesto

Personality Compatibility


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