Jorge Fernández Brandes

Evaluator
DISC Type : cds

Gerente de Omnicanalidad at Soprole

Chile

Overview

Jorge es un Gerente de Omnicanalidad en Soprole con más de 15 años de experiencia en la empresa, abarcando ventas, marketing y trade marketing. Reconocido como uno de los 10 marketers más efectivos de Chile, es egresado de la Pontificia Universidad Católica de Chile.


Reaccionó a un rumor en redes sociales sobre un producto, creando y lanzando una campaña de respuesta en menos de 12 horas.

Personality Overview

Thorough Evaluator

Hard To Convince

Quality Focused

They focus on the results, but can still be quite procedural and analytical about how to get there  They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Omnichannel Strategy
Recientemente asumió el nuevo cargo de Gerente de Omnicanalidad, enfocándose en integrar los diferentes canales de venta y comunicación de Soprole.
Effective Marketing
Fue reconocido como uno de los 10 marketers más efectivos de Chile en 2020, demostrando su capacidad para generar resultados medibles.
Agile Brand Response
Demostró su capacidad de reacción rápida al lanzar una campaña para la marca Manjarate en menos de 12 horas para contrarrestar rumores en redes sociales.

Media Appearances

Jorge has no verified media appearances

Work History

9-2025
Gerente de Omnicanalidad at Soprole
8-2020 - 8-2025
Gerente de Marketing Yoghurt y Postres at Soprole
7-2018 - 7-2020
Subgerente de negocios Canal Moderno (SMU-Tottus) at Soprole
10-2016 - 6-2018
Subgerente Mayoristas at Soprole
8-2015 - 9-2016
Product Manager Senior Quesos at Soprole

Education

2008 - 2009
Postítulo Administración de empresas from Pontificia Universidad Católica de Chile
2001 - 2006
Ingeniero Civil from Universidad Tecnológica de Chile

More Information

Social Presence :

Prographics :

Exp : 7 Location : Chile Job Level : N/A Designation : Gerente de Omnicanalidad at Soprole
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Insights For Selling To Jorge

During A Call Or A Meeting

DO's

  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.
  • Be prepared for comments or questions that are critical of your product or your claims
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t nudge them to do something by using the logic that others have done the same
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Jorge

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Jorge move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Jorge take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Jorge

Personality Compatibility


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