Jorge Henrique Lopez Conrado

Sharpshooter
DISC Type : CD

Head of National Sales - Food Service & Institutional Channel (JBS Group) at Pilgrim´s México

Mexico City, Mexico

Overview

Jorge is a Retail and Brand Executive with over 25 years of experience in the food industry, specializing in product development, sales, and procurement. Described by colleagues as strategic, committed, and a great leader, he has launched over 1, 000 products throughout his career.

He was the first employee transferred from Brazil to Mexico to establish the Wild Fork brand, where he led the commercial area from initial market research to full operation.

Personality Overview

Rigorous & Demanding

Thorough Evaluator

Precise But Practical

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They respond better to strong and respectful interactions.

Topics They Care About

Product Development
He has extensive experience in the full product cycle, having personally launched over 1, 000 products in the food industry.
Food Service Sales
His current role focuses on leading national sales for the food service and institutional channel for Pilgrim's in Mexico.
Brand Creation
He was instrumental in building the Wild Fork brand in Mexico from the ground up and expresses a passion for brand creation.

Media Appearances

Jorge has no verified media appearances

Work History

7-2025
Head of National Sales - Food Service & Institutional Channel (JBS Group) at Pilgrim´s México
6-2023 - 7-2025
Head of International Sales | México - Pollo, Cerdo y Pavo (JBS Group) at Seara
4-2017 - 6-2023
Director Comercial y de Desarrollo de Productos (JBS Group) at Wild Fork México
4-2015 - 3-2017
Gerente Comercial (JBS Group) at Swift
7-2014
Head of National Sales - Food Service & Institutional Channel at JBS

Education

2007 - 2008
Pós Graduación from FIA - Fundação Instituto de Administração
2009 - 2009
Especialización from ESPM Escola Superior de Propaganda e Marketing

More Information

Social Presence :

Prographics :

Exp : 25 Location : Mexico City, Mexico Job Level : Mid-senior Designation : Head of National Sales - Food Service & Institutional Channel (JBS Group) at Pilgrim´s México
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Insights For Selling To Jorge Henrique

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Hold your ground without indulging in one-upmanship
  • Objectively showcase the impact that your product creates

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Don't try too hard to forge relationships with them
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorge Henrique is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Jorge Henrique

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Jorge Henrique move?

  • If convinced, they can reach decisions quite fast.
  • Can Jorge Henrique take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Jorge Henrique

Personality Compatibility


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