Jorge Lluch in

Jorge Lluch

Critic · DISC type C
Vice President - Omnichannel Consumer Engagement & Loyalty at Chalhoub Group
📍 Dubai, United Arab Emirates

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
15 Years
Current Role
Vice President - Omnichannel Consumer Engagement & Loyalty
Job Level
Senior
Location
Dubai, United Arab Emirates
Personality Overview

How Jorge shows up

ROI Driven
Objective Thinker
Information Seeker

They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Jorge cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

6-2025
Vice President - Omnichannel Consumer Engagement & Loyalty
Chalhoub Group
5-2024
Adjunct Professor - Executive Masters Programs
IE Business School
10-2024 - 6-2025
Global Consumer Engagement & Loyalty Director
adidas
10-2021 - 10-2024
Global Loyalty Director
adidas
7-2019 - 8-2021
Global Head of Loyalty Strategy & Partnerships
NH Hotel Group
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
11-2024 - 5-2025
General Management Program
IESE Business School
2003 - 2008
Bachelor of Business Administration (B.B.A.)
CUNEF Universidad
2013 - 2014
Master's degree
IEB
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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