Jorge Luna in

Jorge Luna

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Comercial Banca Mifel at Banca Mifel
📍 Mexico City, Mexico

Jorge Luna is a commercial leader with 25 years of experience in Mexicos financial and insurance sectors. An expert in B2B and B2C sales, he specializes in developing new channels and managing the full lifecycle of affinity and benefit programs, drawing on his education in Communication Sciences.

He recently earned a specialized Insurance Diploma issued by Mexicos Ministry of Finance (SHCP) and the National Commission for the Protection and Defense of Users of Financial Services (CONDUSEF).

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Experience
13 Years
Current Role
Comercial Banca Mifel
Location
Mexico City, Mexico
Personality Overview

How Jorge shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Jorge cares about

Bancassurance Strategy
His career is centered on leading commercial insurance programs within banking environments, designing and executing annual plans for multi-line insurance products.
B2B Business Development
Described as a 'Hunter, ' he has extensive experience in prospecting, consultative selling, and closing deals with C-level executives for financial and insurance products.
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Career

Work history

1-2020
Comercial Banca Mifel
Banca Mifel
6-2011 - 2-2019
Gerente de canales de venta y mercadotecnia
Don Juan Micro-Seguros y Asistencias
6-2011 - 1-2019
Gerente comercial y mercadotecnia
FinComún, Servicios Financieros Comunitarios
In the press

Media appearances

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Education
5-2025 - 7-2025
Diplomado
Hacienda Secretaría de Hacienda y Crédito Público y CONDUSEF
1996 - 2000
Ciencias de la Comunicación
Universidad del Valle de México
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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Create & Cultivate
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