Jorge Luna is a commercial leader with 25 years of experience in Mexicos financial and insurance sectors. An expert in B2B and B2C sales, he specializes in developing new channels and managing the full lifecycle of affinity and benefit programs, drawing on his education in Communication Sciences.
He recently earned a specialized Insurance Diploma issued by Mexicos Ministry of Finance (SHCP) and the National Commission for the Protection and Defense of Users of Financial Services (CONDUSEF).
Read the full overview →They care equally about the product and its potential impact. They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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