Jorine is the founder of Hoteljournalist, where she uses her expertise as a copywriter and PR specialist to help accommodation owners increase direct bookings. Educated in journalism at Windesheim, she is now also developing an AI tool for personnel planning in hospitality. Colleagues and clients describe her as warm, thoughtful, and a good listener.
Residing in Groningen, Jorine is a self-proclaimed hospitality junkie who loves Paris and Rome and is passionate about personal development. She dedicates time to her community, having served as a coordinator for Stichting Hamelhuys, a center for people living with and after cancer, and as a volunteer at UMCG.
She is currently developing an AI-powered planning solution for the hospitality industry as part of a formal startup validation program.
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