Jorine De Bruin

Questioner
DISC Type : c

Vrijwilliger & coördinator vrijwilligers Dagbehandeling Hematologie at UMCG

Greater Groningen Area, Netherlands

Overview

Jorine is the founder of Hoteljournalist, where she uses her expertise as a copywriter and PR specialist to help accommodation owners increase direct bookings. Educated in journalism at Windesheim, she is now also developing an AI tool for personnel planning in hospitality. Colleagues and clients describe her as warm, thoughtful, and a good listener.

Residing in Groningen, Jorine is a self-proclaimed hospitality junkie who loves Paris and Rome and is passionate about personal development. She dedicates time to her community, having served as a coordinator for Stichting Hamelhuys, a center for people living with and after cancer, and as a volunteer at UMCG.

She is currently developing an AI-powered planning solution for the hospitality industry as part of a formal startup validation program.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to analyze every situation thoroughly.


Topics They Care About

Hospitality Tech
Co-founding Tactiqs, a startup developing an AI-powered tool for personnel planning to solve scheduling challenges in the hospitality industry.
Direct Booking Strategy
Her company, Hoteljournalist, is dedicated to coaching accommodation owners on how to reduce dependency on booking sites and improve margins.
Entrepreneurship
As the founder of multiple ventures, including a copywriting business and a hospitality consultancy, she has a strong passion for entrepreneurship.

Media Appearances

Jorine has no verified media appearances

Work History

7-2025
Vrijwilliger & coördinator vrijwilligers Dagbehandeling Hematologie at UMCG
1-2023 - 12-2023
Coördinator at Stichting Hamelhuys
7-2019
Eigenaar at Hoteljournalist
3-2017 - 11-2018
Communicatie & Sales at Best Western Plus Hotel Groningen Plaza & Best Western Hotel Groningen Centre
9-2009
Freelance tekstschrijver / journalist at Jorine de Bruin Tekstproducties

Education

1999 - 2003
Journalism from Windesheim

More Information

Social Presence :

Prographics :

Exp : 14 Location : Greater Groningen Area, Netherlands Job Level : N/A Designation : Vrijwilliger & coördinator vrijwilligers Dagbehandeling Hematologie at UMCG
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Insights For Selling To Jorine

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jorine is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Jorine

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jorine move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Jorine take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Jorine

Personality Compatibility


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