Frederik Rast

Pioneer
DISC Type : DSI

Sales Manager Hospitality at Passman Nederland

Netherlands

Overview

Frederik is a Senior Account Manager at Passman Nederland, specializing in B2B SaaS solutions for the hospitality sector. He focuses on transforming hotel technology into revenue-driving guest experiences. Colleagues describe him as a successful and loyal team player with an unparalleled work ethic, who consistently surpasses targets.

He is deeply passionate about the intersection of technology and hospitality, actively attending major industry events like the ISE in Barcelona. He enjoys sharing insights on how smart in-room technology and branded interactive platforms can innovate the guest journey and solve common hotelier challenges.

Unique fact: He was the first Account Manager hired to launch Passman in the Dutch market, building its entire commercial foundation from the ground up.

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Hospitality Technology
He architects and sells integrated solutions like IPTV, Wi-Fi, and digital signage to future-proof hotel operations and enhance guest satisfaction.
Guest Experience
Believes in transforming in-room technology, like interactive TVs, into branded touchpoints that drive revenue and boost guest loyalty.
Building New Markets
He has a proven track record of launching new SaaS business lines and commercial foundations from scratch in the competitive Dutch market.

Media Appearances

Frederik has no verified media appearances

Work History

12-2025
Sales Manager Hospitality at Passman Nederland
1-2025 - 12-2025
Account Manager - Hospitality Netherlands at Passman Nederland
2-2024 - 1-2025
New Business Development Manager at Visma | Yuki
7-2023 - 2-2024
Team Lead Account Management EMEA, APAC & LATAM at FreshBooks
11-2022 - 6-2023
Senior Account Manager at FreshBooks

Education

2008 - 2012
leerling from Canisius College Berg & Dalse weg

More Information

Social Presence :

Prographics :

Exp : 5 Location : Netherlands Job Level : Middle Designation : Sales Manager Hospitality at Passman Nederland
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Insights For Selling To Frederik

During A Call Or A Meeting

DO's

  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Frederik is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Frederik

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Frederik move?

  • They are generally fast movers and can take quick decisions
  • Can Frederik take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Frederik

Personality Compatibility


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