Joris Schoonis

Captain
DISC Type : SD

CEO Microsoft Netherlands at Microsoft

Amsterdam, North Holland, Netherlands

Overview

Joris Schoonis is the CEO of Microsoft Netherlands, driving the nations adoption of responsible AI and cloud technologies. His career, marked by leadership roles at Google Cloud, Salesforce, and MessageBird, has focused on building high-growth GTM and sales teams across EMEA. He holds a Masters degree from Tilburg University.

There is no publicly available information about Joriss personal life, hobbies, or interests outside of his professional sphere. His public focus remains entirely on technology, business growth, and digital transformation for the Netherlands.

On behalf of Microsoft, he signed a significant partnership to enhance the digital capabilities of the Dutch Ministry of Defence.

Personality Overview

Planner & Achiever

Consummate Professional

Decisive But Calm

They exhibit a rare combination of being result-oriented but patient at the same time.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Responsible AI Adoption
He champions moving Dutch organizations from AI pilots to impactful, transparent, and human-centered applications, emphasizing data sovereignty and security.
Dutch Digital Economy
He is focused on strengthening the Netherlands' digital foundation, linking future prosperity and productivity directly to the acceleration of cloud and AI innovation.
B2B Hypergrowth
His career is defined by scaling GTM and sales organizations to achieve rapid enterprise transformation and hypergrowth at companies like Google and Salesforce.

Media Appearances

Google Cloud Benelux MD to take up new position at Microsoft Netherlands. Featured in Telecompaper

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Joris Schoonis wordt Algemeen Directeur Microsoft Nederland. Featured in Dutch IT Channel

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Ex-Microsoft CEO Reveals the Question Every Candidate Faced. Featured in Facebook

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Work History

1-2025
CEO Microsoft Netherlands at Microsoft
5-2020 - 11-2024
Managing Director BeNeLux - Google Cloud at Google
3-2018 - 10-2020
Board Member at Amsterdam Economic Board
5-2019 - 5-2020
Vice President EMEA at MessageBird
2-2017 - 4-2019
Area Vice President - Head of Commercial Sales Europe & Israel - Salesforce Marketing Cloud at Salesforce

Education

2015 - 2015
Driving Digital and Social Strategy from Harvard Business School
2000 - 2002
drs. / Msc. from Tilburg University

More Information

Social Presence :

Prographics :

Exp : 16 Location : Amsterdam, North Holland, Netherlands Job Level : Leadership Designation : CEO Microsoft Netherlands at Microsoft
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Insights For Selling To Joris

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Use phrases like 'your team deserves', 'best in class' etc.
  • Focus on the results that your product produces, expect some strategic questions in return

DONT's

  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Joris is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Joris

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Joris move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Joris take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Joris

Personality Compatibility


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