Jory Des Jardins

Pioneer
DISC Type : IDS

CXO | Fractional Executive | Advisor at Various Startups

San Francisco Bay Area, United States

Overview

Jory Des Jardins is a marketing leader and entrepreneur who co-founded BlogHer, a pioneering media company for women bloggers that reached over 100 million users. With over two decades of experience, she specializes in go-to-market strategy for AI-enhanced and impact-driven technology companies. She is an alumna of the University of Illinois Urbana-Champaign.

Jory is a writer and editor who has contributed to publications like Fast Company and The New York Times. A recent podcast appearance reveals a passion for helping people, especially women, design flexible, multi-dimensional lives that balance meaningful work with personal pursuits and caregiving. She lives in the Bay Area.

Unique fact: She co-founded BlogHer in 2005 to answer the question, "Where are all the women bloggers? " and grew it into one of the worlds largest communities for women in social media before exiting.

Personality Overview

Friendly But Fast

Driven But Considerate

Dynamic But Sincere

They have the unique ability to win both love and respect from their team (or outsiders)  If they are convinced, they can become very strong champions for your product They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Future of Work
Co-founded Optionality, a community for professionals to redefine their careers through fractional and portfolio-based work, a topic she frequently discusses in posts and interviews.
AI in Marketing
Focuses on taking "AI-powered movements to market" and shares key takeaways from industry events like the AIxMarketing Summit, emphasizing practical enterprise applications.
Founder Mentorship
Has formally advised over 30 seed, Series A, and PE-backed organizations on their go-to-market, growth, and exit strategies, reflecting deep experience in the startup ecosystem.

Media Appearances

Jory has no verified media appearances

Work History

2016
CXO | Fractional Executive | Advisor at Various Startups
2023
Board Director at Monterey Bio Acquisition Corporation
2022 - 2023
CMO | Advisor at Countable
2021 - 2023
Fractional CMO | Advisor at AboveBoard
2020 - 2023
VC in Residence at W Fund

Education

1990 - 1993
English from University of Illinois Urbana-Champaign

More Information

Social Presence :

Prographics :

Exp : 20 Location : San Francisco Bay Area, United States Job Level : N/A Designation : CXO | Fractional Executive | Advisor at Various Startups
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Insights For Selling To Jory

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • During followups, use calls or text if needed, they should be fine

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don’t be very informal during the early interactions even if they are being so themselves

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jory is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Jory

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Jory move?

  • They are generally fast movers and can take quick decisions
  • Can Jory take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Jory

Personality Compatibility


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