Jos Maassen

Inquirer
DISC Type : cd

Oprichter at Make Marketing Magic

Amsterdam, North Holland, Netherlands

Overview

Jos Maassen is the founder of Make Marketing Magic, an agency specializing in B2B marketing for tech companies. His career began at Dell, where he launched the first direct sales model in the ICT industry, followed by roles at AT&T and Microsoft. Colleagues and clients often refer to him as a visionary, creative, and a professional "go-getter. "

Jos has a strong belief in personal and professional development, engaging in executive coaching to strengthen his leadership skills. He is also a member of the Supervisory Board for Point-O, an addiction care organization, emphasizing the need for continuous learning and innovation in healthcare.

He once co-founded a company focused on designing and delivering Massive Open Online Courses (MOOCs) for major Dutch companies and universities.

Personality Overview

Judgemental

ROI Conscious

Hard To Convince

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Result-Driven Marketing
He founded his agencies because he saw a need for marketing that delivers tangible business results, not just creative campaigns without clear ROI.
B2B Tech Growth
His professional focus is explicitly on creating and executing marketing and sales strategies for business-to-business entrepreneurs within the technology sector.
Entrepreneurial Drive
As a multi-time founder (Buro88, Make Marketing Magic, OLXFactory), he is passionate about building businesses from the ground up to solve market needs.

Media Appearances

Jos has no verified media appearances

Work History

1-2012
Oprichter at Make Marketing Magic
5-2002 - 1-2017
Founder & Managing Partner at Buro88
1995 - 2002
Marketing Manager at Microsoft
1-1994 - 11-1995
Sales Manager Netherlands at AT&T Global Information Systems
3-1992 - 12-1993
Account Manager at Dell Computer BV

Education

1986 - 1991
MBA from University of Groningen
1985 - 1986
Education details unavailable from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 33 Location : Amsterdam, North Holland, Netherlands Job Level : N/A Designation : Oprichter at Make Marketing Magic
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Insights For Selling To Jos

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t try to be an alpha salesperson, give them equal space
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Jos is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Jos

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Jos move?

  • Their decision making speed is somewhere in the middle.
  • Can Jos take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Jos

Personality Compatibility


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